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The Tea Commodity Chain

Traders

-Buy specialized tea from brokers

-Can either sell it themselves or trade to other large companies

-Mostly a source of unique and exotic teas not commonly found in normal retail stores

People Want Tea

-Bring the shipment in

-Package

-Sell to make a good profit

-Keep track of consumer satisfaction

People Want Tea

-Bring in shipment from traders

-Package

-Sell to make a profit

-Keep track of consumer satisfaction

-Bring shipment in

-Package

-Sell to make a profit

-Keep track of consumer satisfaction

Consumption

Research

Design

Sales

Brokers and Auctions

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Oolong City

Tea Inc.

-Brokers attend tea auctions to get the best tea at the lowest prices

-Auctions are held mostly in countries that have a large amount of production of tea so that the factories are nearby

-This auction in Colombo, Sri Lanka is a weekly event attracting hundreds of brokers that then trade the tea for profit

Consumers

-Buy from stores and profit goes to the large companies.

-How much the demand is becomes dependent on information that the company gathers from amount sold and consumer satisfaction reports

Bibliography

-www.touristindia.org

-www.britannica.com

-www.discoveringtea.com

-www.wikipedia.org/wiki/tea

Resources

TEA

Tea Shop

Consumers buy tea from stores

Factories

TEA

Distribution

Once packaged, the product is finally taken to stores.

-Many plantations have their own factories

-Others send their harvests to centrally located factories that take in the harvested plant from many different plantations

-As shown, there are many steps involved in the proper production

TEA

COME IN AND BUY SOME TEA!!

Packaging

-Processed leaves are packaged according to the company that sells it

-It becomes part of the brand

-Can then be sent out for retail

Retail

Production

Smallholders

-They are the ones with the plantations

-Plant and harvest the tea from the plants

-Grown in over 40 countries

-Mostly in Africa, Southeast Asia, and South Asia, such as this plantation in Darjeeling,India

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