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-Easton gave its buyers a reasonable price for the XL1
-The bat retails from $299-$499 depending on retailer
-Their competitors like Rawlings has bats for around the same price, but doesn't provide the same quality as Easton
-Easton brought its XL1 back in 2014 with a new design and reasonable price.
-The XL1 can be found in a -5 or -3
-The bat comes with a heavy barrel to ensure more power
-The XL1 also can be found in sizes 29inch.-34inch.
-The XL1's target market are an age range of 11-21yrs.
-Easton Targets the advanced baseball players that are active year round
-They also target the baseball players that strive for greatness and want success
-Easton uses colleges such as TCU and Ole Miss as free advertisement for the XL1
-They also have posters at every place they ship to
-Easton will also provide coupons for purchases of specific XL1's
-Easton chose to provide the XL1 at almost all the major sporting good retailers Ex. Dick's sporting goods, Sports Authority, and Hibbett Sports
-They did this to provide easy access to its customers
-Along with the retailers, they also provide online places to buy the bat Ex. justbats.com, betterbaseball.com, and baseballexpress.com