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Easton XL1 Baseball bat/www.easton.com

Price

Product

-Easton gave its buyers a reasonable price for the XL1

-The bat retails from $299-$499 depending on retailer

-Their competitors like Rawlings has bats for around the same price, but doesn't provide the same quality as Easton

-Easton brought its XL1 back in 2014 with a new design and reasonable price.

-The XL1 can be found in a -5 or -3

-The bat comes with a heavy barrel to ensure more power

-The XL1 also can be found in sizes 29inch.-34inch.

Target Market

Promotion

-The XL1's target market are an age range of 11-21yrs.

-Easton Targets the advanced baseball players that are active year round

-They also target the baseball players that strive for greatness and want success

-Easton uses colleges such as TCU and Ole Miss as free advertisement for the XL1

-They also have posters at every place they ship to

-Easton will also provide coupons for purchases of specific XL1's

Place

-Easton chose to provide the XL1 at almost all the major sporting good retailers Ex. Dick's sporting goods, Sports Authority, and Hibbett Sports

-They did this to provide easy access to its customers

-Along with the retailers, they also provide online places to buy the bat Ex. justbats.com, betterbaseball.com, and baseballexpress.com

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