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Linear Model of Communication
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c. Shannon - Weaver Model
This model is a Box and Arrow model that is originally designed for telephone communication. Claude Shannon and Warren Weaver theorized that communication is a process where the Speaker/Sender would send a message to the Listener/Receiver.
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The Shannon - Weaver Mathematical Model, 1949
b. Lasswell Model
Aristotle's Model of Communication
This model was developed by Harold Lasswell in 1948. This model is one of the earliest models of communication. It consists of five elements in a linear pattern: (a) communicator, (b) message, (c) medium, (d) receiver, and (e) effect.
Lasswell Model of Communication
a. Aristotelian Model
This model was developed among the Greeks in ancient times. This model is considered as the most simple and it has the basic elements: (a) speaker, (b) message, and (c) audience. These elements feature communication as a "one way process".