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Capsim: Chester 2

Final Rounds 7-8

Rehearsal and Practice

What kept us in the game?

Round 3-5

Decision Making Process: Paid our debt back

No Room for fixing

Problems: Investinment in production capacity and

automation not needed

Produced too many low tech products

Market Share: Round7-11.84%, Round8- 10.06%

Stock Ratings: AAA

Problems: Reduced

  • Consistency
  • Our stock ratings -Consectively AAA
  • Open to learn and apply
  • No Emergency loans
  • Stocked out High-Tech most years.

Descision Making Process: Ambiguous so as to what is

expected.

Market Share: 16.67%

Stock Ratings: BBB

Problems: A lot of information to

process.

Couldn't comprehend the game completely.

Decision Making Process: Understood the importance of spending

on marketing and sales.

Started to Issue Stocks

Introduced a new high tech product

Borrowed Long-term Loans

Market Share: Round3-14.76%, Round4-13.71%

Round5- 12.61%

Stock Ratings: AAA

Problems : Production capacity not enough(slow

start)

Limited Sales and Revenue

Didn't meet demand

March

April

February

May

January

Round 6

What we Lacked?

What We Learned?

Initial Rounds

ABOUT US

Best Year in All: Highest Sale out of all rounds ($ 73,516)

Highest Net Profit ($ 4,779)

Relatively low expenditure on R&D

No Stocks were Issued

Decision Making Process: Used Segment Centers(Industry

Condition Report) strategically position

our products in market.

Market Share: 13.59% (increased)

Stock Ratings: AAA

Problems: Didn't encounter any specific issues

Commencing Rounds:

  • Aggressive Investment (capacity & automation)
  • Take More Risk
  • Focus on customer awareness and accessibility

Middle Rounds :

  • Implement price changes according to market.
  • Correctly positioning the product on perceptual maps

Final Rounds:

  • Unecessary to pay off the debts completely.
  • Focus on stocking out to deplete inventory.

Industry: F87070

Product: Electronic

Sensors

High-Tech: C_Tile

C_HT2

Low-Tech: Cake

Course : Marketing Principles

Professor : James McPhaul

Team : Chester Two

Members : Ahluwalia, Grusha

Buntrock, Mark

Neumann, Anthony

Rock, Ashley (Captain)

Stevens, Michael 

Decision Making Process: Trial and Error

Outside research: Blogs, guides. 3rd party advice.

Carefully plugging in small numbers in

R&D.

Market Share: Round1-13.42%, Round2- 13.53%

Stock Ratings : Round1- BBB; Round2- AA

Problems: Failure to invest in Automation

Failure to increase production capacity

  • Didn't take loans in the beginning to fund our activities
  • Didn't spend enough on increasing production capacity
  • Didn't spend enough on automation to reduce labor costs.
  • Failed to reduce product prices to keep up with the competition
  • Our high tech products competed with each other.
  • Kept spending on increasing production in final rounds
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