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Nike- Supply Chain

Josh Smithers, Jakob McCoy,

Ehte Sikander

Information and feedback

Stage 3-

End product manufacturer (focal firm)

Nike's supply chain practises have a heavy reliance upon China and India

Too much inventory?

Fluctuation in demand?

Increased lead time?

Seasonal fluctuation?

Information is key to managing a supply chain

The issue?

Stage 5- Retail

Stage 4- Distribution and wholesale

Stage One-

Raw material sourcing

and manufacturing

Stage Two-

Initial component and intermediate manufacturers

Red pins- Nike HQ's

Aqua pins- Subcontractors

Yellow pins- Distribution to warehouses

Reducing costs:

  • Logistics costs
  • Holding costs
  • Lead time
  • Explioting cheap/child labour
  • Polyester
  • Rubber
  • Eva foam
  • Cotton
  • Synthetic leather
  • Leather

Nike does not actively participate in this stage of the supply chain

Options for resolving issues

What is Nike's supply chain?

  • Full visibility in supply network
  • Audits
  • Communication
  • Planning
  • Supplier selection
  • Re-evaluation of plans
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