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Apple has high quality products,
but that come at a high cost as well.
Windows has moderate prices for their products, that come with a moderate quality not up to the standards of Apple.
Android tablets come at a more moderate price, but still have high quality products.
Kindle’s come at a lower cost, with lower quality and not as much processing power.
Lifestyle = Hip, Trendy
Motives = Need a tablet for on the go use and ease of use
Needs = Affordable, mobility, large memory
Interests= Music, web browsing, blogging, apps
Competitive Advantage
Strengths:
Innovative, creative, extended
battery life, compatible w/MS
Office, both tablet and full power
laptop, first of it’s kind.
Weaknesses:
Expensive, new to the market,
not enough width to target market,
tablets are not a new idea,
Windows tablet sales almost
non-existent before release.
Surface with Windows RT
Opportunities:
New era for Windows, attract
new consumer base, additional
revenue, benefit reputation of
Windows.
Threats:
Large amount of competition
(iPad, Kindle Fire, ASUS
Transformer, Blackberry
Playbook).
Economic issues
Surface with Windows 8 Pro
Product Description
Windows Surface
Mission Statement
Analysis
Stylish
Cool
New
Microsoft Windows has shown their focus on customers and it has paid off. Windows has shown their commitment with the ever-growing features included in each new release, matching the desired product every user expects. The key to their success is listening to the customer rather than the idea, and of course, adding their innovative twists to keep things interesting.
Tablet
Technology leader
Universal
Computer
Can use anywhere
Reliable
Performance
At Microsoft, our mission and values are to help people and businesses throughout the world to realize their full potential.
We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone—of all ages and abilities. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use.
Background
There are currently no sales or cost promotions because the product is unreleased.
It's expected launch is January 2013.
There is a potential for holiday deals if you pre-order.
Multiple order discounts.
Bundling opportunities with software (Windows 8, etc).