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Chapter 6: Strategic Management & Planning

Evaluation & Control

Implementation of Strategy

Strategy Formulation

Strategic Analysis

Casting the Vision for the Organization

Identifying Strategic Alternatives

The purpose of strategic analysis is to evaluate the present situation of the organization.

Setting Strategic Goals

Assessing the Mission of an Organization

Strategic Planning

Internal Analysis

External Analysis

The process by which an organization makes decisions and takes actions that affect its long-run performance.

Strategic Plan- The output of the strategic planning process that provides direction by defining its strategic approach to business.

Strategic Management Process

Sustainable Competitive Advantage

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