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Introduction I: the media convergence paradigm [BCM112]

Convergent media practices
by

Dr Teodor Mitew

on 26 February 2017

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Transcript of Introduction I: the media convergence paradigm [BCM112]

smart phone
gps
phone
text
images
video
camera
games
web browsing
internet
passive consumers
producers develop content
prosumers
email
music
NewsCorp
Time Warner
calculator
digital
the effects of converging media platforms
extend beyond
the sum of their parts
content as
product
consumer
producer
user
participant
collaborator
calendar
social networking
the
past
the present
from analog to
o: 25.102
Dr Teodor Mitew
Digital Media & Communication
Ted
contact details
e: tmitew@uow.edu.au
t: 4221 4219
tedmitew.com
@tedmitew
#bcm112
consultation
hours:
Tue
14.00-16.00
Convergent Media Practices
about me
actor network theory
internet of things
gaming
Total War series
Shogun, Rome, Medieval, Empire
assessments
structure
materials
project presentations
online presence
weeks 4-6
will build momentum towards your
digital artefact
part 1
part 2
week 4
Friday
week 11
Friday
10%
30%
platforms
+
40%
consists of
weekly blog posts
each week
1 blog post
=
week 13
Friday
40%
all materials are
accessible through
Moodle
all reading and viewing materials
must be examined before
the tutorials
weekly reading/viewing materials
When is it acceptable to attend a tutorial unprepared?
tutorial
online participation is important
40% of final grade
discussions
BCM112
1 comment
tweets
Moodle
WordPress
twitter
good practice
thank you
questions?
the subject
convergent media practices
?
we examine the
dynamics of media convergence
industries-audiences-platforms
media
users/makers
production
developing a
media project
presence
feedback
questions
2 hour
lecture
2 hour
weekly topics
additional materials
discussions
questions
think of tutorials as workshops for rapid prototyping of online presence and digital artefact ideas - they are
only as good as your contribution
self-directed learning
list is in your tutorial guide
+
Twitter
regular
regular
all three assignments
form an integrated whole
convergence?
what is
Convergence Culture: Where Old and New Media Collide, p.2
Henry Jenkins
By convergence I mean the flow of content across multiple media
platforms
, the cooperation between multiple media
industries
, and the migratory behaviour of media
audiences
.
flow
of content
across platforms
content
technologies as
media platforms
subject outline
tutorial guide
weekly materials
lecture recordings
your online presence url's
your online presence
home
start your blog
this week
http://wordpress.com/
pick a name
post an introduction
pick a theme
'Hi my name is... and this is my university blog'
1
2
3
http://twitter.com/
find sources relevant to the weekly topic
aggregate a news feed
use it in your
online presence
blog, comment and tweet regularly
write for a public audience
grammar, style, expression
engage with the subject materials
online presence
class
come to tutorials
prepared
remix, remediate, reflect
the tutorial guide
is your friend
take part in discussions
use the #bcm112
ask for feedback
fantasy
Tim Powers, Joe Abercrombie
tinkering with stuff
PC hardware, arduino, 3D printing, drones
assignment dropbox
curating an
p2p clothing
online
the practices of
weekly blog comments
weekly tweets
the online presence
WordPress
blog post content formats
SoundCloud podcast
YouTube video
Imgur meme
Giphy gif
digital artefact
digital artefact
& 500 word contextual essay
1
artefact is
free-form
3
has a
clear social utility
2
you create and curate it
online, and in public
4
engages creatively with a media platform chosen by you
5
applies the concept
'the medium is the message'
6
essay gives context and perspective
Digital Artefact
DIGC202 2014 edition
PopUp Talk
https://www.youtube.com/user/popuptalk/videos
Digital Artefact
DIGC202 2014 edition
http://facesofuow.tumblr.com/
Faces of UOW
Digital Artefact
DIGC202 2013 edition
Humans of UOW
https://www.facebook.com/humansofuow
platforms
transition
industries
Disney
Viacom
convergence of control
channels
content
audiences
if in doubt, ask [
preferably on twitter
]
rapid prototyping
Digital Artefact
BCM112 2015 edition
UOW Admirers
https://www.facebook.com/UOWadmirers
Winner of Best Digital Artefact Bloggie Award
Digital Artefact
BCM112 2015 edition
The Handshake
3D printed prosthetic hand
intermission...
FEFO
fail early, fail often
our motto
what app is being used here?
your digital artefact is important
60% of final grade
about you
intro
important
admin stuff
?
@tedmitew
scifi
Cixin Liu, Neal Stephenson
aggregation
curation
of content
project
pitch
5 minutes
what - how - why
10%
project
beta
5 minutes
operational prototype
weeks 10-12
10%
Digital Artefact
BCM112 2016 edition
5 second summaries
Winner of Best Digital Artefact Bloggie Award
https://vine.co/u/1324020052823076864
Digital Artefact
BCM112 2016 edition
Sound Profiles
https://taylabosley.wordpress.com/category/sound-profiles/
Digital Artefact
BCM112 2016 edition
Team America Down Under
https://www.youtube.com/channel/UCXUK7J1Z8109gpVfLLiDinQ/videos
the
is a machine for making
internet
more
convergence is a
non-linear process
#bcm112
Full transcript