REPRESENTION

GENDER

"representation in the media"

Representations of women in the media have developed and changed with time to reflect the cultural and sociological changes in society. However, female stereotypes continue to appear in some media texts.

Many representations of women concentrate on sexuality and emotions. Others focus on their relationships with their children or romantic partners.

"What examples of female characters can you think of that challenges these stereotypes?"

How are certain sections of society are represented in a positive way, or are they "stereotyped?

AIMS

To explore the media theory on REPRESENTATION

To understand how sections of society are portrayed in a stereotypical way.

To analyse how media producers can be responsible for changing our views.

To explore our own research and evidence in our sketchbooks.

Representation:

"The way aspects of society, such as gender, age or ethnicity, are presented to audiences."

Notebooks at the ready!!!

Please note: This presentation contains actors discussing a suicide which some of you may find distressing.

SEXUAL ORIENTATION

DISABILITY

to sell a product

for political reasons

The A Word - BBC 2016

Capital - Simon Hirst

for entertainment purposes

Jonny Peacock

to educate

L'Oreal's First Trans Model - Munroe Burgdorf

Hollyoaks - Mental Illness

to incite panic

to gain an emotive response

STEREOTYPES

Downs Syndrome Actresses and Emmerdale storyline

Borat - "Retard"

Katie Piper - Strictly

Big Brother 2018 India Willoughby

We're The Superhumans - Paralympics Trailer 2016

Young People

Video Games

How are minorities portrayed in video games?

women, LGBT, black, muslim?

Do they have a positive or a negative representation?

Same Sex Couple - Dancing on Ice 2019

Disney Channels First Gay Character

When the audience reads a media text, we can make assumptions about how that person is represented - or STEREOTYPING

How are teenagers and young people viewed by society when represented in media?

What Happens In Kavos

Sun, Sex & Suspicious Parents

Different Cultures

The media is very powerful in how it influences our perceptions. The way things are represented makes us form stereotypes. It is recognised that the way different groups of people are represented in the media can have a great influence on public perception and attitude.

Love Thy Neighbour 1970's

The British Tribe Next Door - Channel 4 2019

Mind Your Language 1970's

Big Fat Gypsy Wedding 2010-2015

Muslims Like Us 2016

REPRESENTATION

The Theory of Representation

Research Stuart Hall’s theory about representation:

Hall challenged the theory about mass communication because we are an ACTIVE and not a PASSIVE audience.

Hall says that 1: the meaning is not fixed or determined by the sender.

2: The message is never transparent.

3: The audience is not a passive recipient of meaning.

"Representation is the portrayal of someone or something in a particular way."

REPRESENTATION

ADVERTISING

Examine HOW & WHY media producers use representation.

"Advertisements that show men failing at simple household tasks and women left to clean up are set to be banned by the UK advertising watchdog.

The Advertising Standards Authority will crack down on ads that feature stereotypical gender roles."

ADVERTISING

Many media producers, try to challenge and change our perceptions by creating media that encourages people to break away from stereotypes. But many media producers use stereotypes to their advantage.

SOCIAL CLASS, RACE & CULTURE

Benefit Street

Top Boy

My Big Fat Gypsy Wedding

My Week as a Muslim

TASK

On Word or Powerpoint, research the same product or brand over the decades. (TV & Poster) How has it changed over the years?

You can think about how the actors are represented (race, sex, class, age) and the main advertising message.

Prepare to share your findings with the group towards the end of the lesson.

Save your work & you can use it for your Contextual Sketchbook

Why do media producers sometimes represent people or things in a certain way?