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Kambal Pandesal

MU

Mark Dennis Uyaco

Transcript

Pandesal is the most popular bread in the Philippines. With this popularity, Kambal Pandesal offers an array of delicious pandesals to provides every Filipino families from morning, afternoon merienda and until the evening.

Awareness Campaign

Objectives

  • To introduce Pan de Isda in the neighborhood
  • To establish Kambal Pandesal in the neighborhood
  • To strengthen the online presence of Kambal Pandesal

Target Market

Neighborhood

Online Market

Strategy

Marketing Program

"SEL-FISH"

Event Duration:

From 7:00AM to 10:00AM

Team 1

  • The team will set up a photo booth in front or beside the store.
  • The photo booth will look like the new Kambal Pan de Sal kiosk/booth
  • Participants/Customers will take a photo with the Mascot
  • Participants/Customers will be holding Prop for the photo

I Love Kambal Pandesal!!

Pan de Isda!!

  • Participants/Customers will be given free Pan de Isda after the Photo Booth
  • Bakers / Ushers will be wearing a Pan de Isda Hat
  • Kambal Pandesal Song will be playing in the background
  • Pan de Isda Info-mercial will be playing in the background in between

Kambal Pandesal Song:

“Pan de Isda ISDA Best sa Sarap! ISDA Best Para sa Kalusugan”

“Uy May bagong Tinapay nanaman ang Kambal Pandesal! Pan de Isda! Century Tuna ang palaman nito kaya Pan de isda ISDA best sa Sarap at ISDA Best Para sa Kalusugan!”

Pictures can be retrieved at the Facebook Page of Kambal Pandesal

Team 2

  • Pedicabs will be set up with balloons and tarpulin (Optional)
  • Ushers / Barangay Volunteers (3) will be going door to door to give free Pan de Isda

Time Table

  • Three (3) days prior to the event:
  • flyers will be distributed about the event.
  • The Barangay will be informed about the event.
  • Secure a permit if necessary
  • Role(s) of the Barangay
  • To invite the neighborhood to the event
  • To gather participants for the event (on the day)
  • To control traffic

Materials

  • Balloons
  • Store Tarpulins
  • Flyers
  • Loud Speaker
  • Kambal Pandesal Song
  • Recorded Pan de Isda Info-mercial Song (Optional)

Free Taste / Pan de Isda Area

 Pan de Isda / Kambal Pandesal Hats

 Table and Trays

 Pan de Isda (100pcs)

Door to Door Delivery / Free Taste Distribution

  • Pedicab
  • Balloons
  • Tarpulin
  • Usher / Barangay Volunteer (3)
  • Pan de Isda (100pcs)

Costing

Package per Store Event P8000.00

Photo booth and Props Rental

Camera / Photographer

Facebook page Stab

Balloons

Loud Speaker

Tables and Chairs

Tent

Pan de Isda Hats

Usher / Barangay Volunteer (3)

Pan de Isda Free Taste

200 pcs x 7 1,400

9,400.00

To be Provided by the Kambal Pandesal

  • Store Tarpulins
  • Flyers
  • Mascot

Advertisment Fee

Initial 30% advertisement fee for 20 outlets

Payment Terms

35 % Downpayment

45% Upon Half Completion of the Project

20% Upon Completion

THANK YOU!!

Therlyn Alcuitas

Exec. Vice-President

Mark Dennis Uyaco

Vice-President on Operations

ISDA Best!!!

Photo booth Area

 Photo booth Styro Standee

 Century Can Standee

 Photo booth Props

 Camera / Photographer

 Stab / Flyer (Facebook Page)

 Mascot

 Tent