Hofstede project

Assumption

• PDI: Estonia has equality in power distance.

• IDV: Estonia has a high level of individualism (60).

• MAS: Estonia focus more on their attitude, work progression than the final achievement.

• UAI: This person shows that Estonia finds it more acceptable with uncertainly avoidance.

Table

Hofstede

Question

Result

Low 40

Low

PDI

High

High 60

IDV

Low 30

Low

MAS

Low

UAI

High 60

Estonia

Information

• Name: Kazl Ruul
• Country: Estonia
• Age: 16
• Time in Vietnam: 10 days
• Life style, friendly and nice people, great culture

Traffic in Vietnam is cool

• Trash system

Information

• Name: Claudia Minett
• Country: United Kingdom
• Age: 24
• Time in Vietnam: 2 weeks
• Vietnamese people are friendly, the food is great. Especially, everything is much cheaper in comparison to the West.
• Traffic system in VN is terrible as there are many moto bikes on the pavement.

Table

Hofstede

Result

Question

Low 35

Medium

low

PDI

High

High 89

IDV

Medium

Medium

high 66

MAS

UAI

High

Low 35

Assumption

● PDI: UK citizens believe that inequalities among people should be minimized.

● IDV: The British are highly individualist and private people.

● MAS: Britain is a Masculine society which means that the society will be highly value achievements.

● UAI: Hofstede’ s index shows that British are quite happy to change their plans as new information comes to light. However, this girl we met may be a secure one.

United Kingdom

Information

• Name: Joseph
• Country: Canada
• Age:25
• Time in Vietnam: 1 day
• HCMC is very nice, modern
• The different charge among shops between locals and foreigners

Table

Hofstede

Question

Result

Assumption

Low 39

Low

PDI

High 80

Moderate

IDV

• Canadian culture values egalitarianism.

• Canadians tend to care more for the society’s benefits.

• Canada can be characterized as a moderately “Masculine” society.

• This person can be francophone canadian.

Moderate

MAS

Moderate

52

Moderate

48

UAI

High

Canada

Information

• Name: Unknown
• Country: France
• Age: Unknown
• Time in Vietnam: 1 month.
• Culture, street food, noise, people.
• Environment, traffic.

Assumtion

• Power is now less centralised in France.

• French society is more collectivistic than before.

• The French are inclined to have a work-life balance.

• The French are willing to accept uncertainty more than before.

Table

Hofstede

Result

Question

Moderate

High 68

PDI

High 71

Low

IDV

Moderate

Low 43

MAS

UAI

Moderate

High 86

France

Reference page

https://geert-hofstede.com/

Thank you for listening

Table

Hofstede

Result

Question

High 77

Low

PDI

Medium

Medium

48

IDV

Medium

high 56

Medium

high

MAS

UAI

Medium

low 40

High

Assumption

• PDI: India scores high on this dimension due to its hierarchy. However, some people do not agree with this system.
• IDV: India is a society with both collectivistic and individualist traits.
• MAS: India is actually very Masculine in terms of visual display of success and power.
• UAI: There is acceptance of imperfection. For some people, everything should follow up the plan.

Information

• Name: Varsha Sriam
• Country: India
• Age: 50
• Time in Vietnam: 2 days.
• Vietnamese people are disciplined and the roads are clean.
• Traffic system, English, low value of currency.

India

Hofstede's Cultural Dimension

Class: BBUS 8.3

Lecturer Name: Douglas Foster & Tuấn Anh Phạm

Date: November 6th 2017

Nguyễn Dương Thanh Minh

Võ Khánh Minh

Vũ Trần Nhã Nghi

Huỳnh Võ Thảo Ngọc

Nguyễn Đức Bảo Ngọc

Introduction

+Geert Hofstede is a Dutch social psychologist.

He is well-known for his cross-cultural dimensions theory, which is the framework for business communication.

+The theory describes the impact of the culture of the society on the values of its members.

Conclusion

What we learned?

• Teamwork

• How to conduct a survey

• How to approach people appropriately

• Do not "read people like a book"

Hofstede Project