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top 11 Facebook Tips

Albert Kaufman

Who am I? Albert Kaufman - local social networking and email marketing teacher and business owner - Albertideation.com

I teach classes and consult with small businesses

Text ALBERT to 22828 to Join My List

Do not be afraid to be weird

  • It's really OK to be yourself
  • It's OK to experiment
  • It's OK to make mistakes
  • It's OK to try things
  • Don't wait until everything is perfect to share your brilliance

What does Constant Contact offer?

Lots, and more each day

  • make your newsletter social
  • tying social to your newsletter
  • Re-use content on all platforms

Yes, there are other social networks

yes, they are important, too

so far, they are not nearly as compelling

as Facebook - Esp. for small business

marketing = Targeted Advertising

Thanks for coming!

and thanks to Constant Contact for having me here today!

Social Sharing: a way to engage your FB audience – give them something in exchange for their email address (which is important to get in order to move a casual connection on FB into a potential customer/client/member through email)

Tools that can help

FB Purity - Customize your face

hootesuite/buffer:

enables reaching all SN at once

woobox, 22signals, Join My List

design apps

Where is help? Here is help!

There are tutors

there are on-line tutorials

I teach classes

I work with people one-on-one

or, in small groups

Contact me at albertkaufman@gmail.com or

visit my website at albertideation.com

and, on Facebook, of course facebook.com/albertideation

Don't be afraid to hire someone to help you get started.

With some practice much of it will get easier

It's OK to ask for help

Saving time is key

  • Make the settings, layouts, and anything you can possibly customize - exactly right up front and you will save hours of time
  • Examples: Account Settings/Notifications

Here's a chance to be YOU

Questions?

This is something that is still relatively new

there are very few experts

it's your chance to share who you are - be creative

You're welcome to post questions on the wall of my business page

facebook.com/albertideation

albertkaufman@gmail.com is best way to reach me

And, know that what's true today, may not be tomorrow, so again - get used to change

Text HAVEMOREFUN to 22828 to Join My List

Facebook changes rapidly

It has bells, whistles and ch ch ch changes!

examples: timeline, offers,

PHOTO ALBUMS - highest form of engagement, videos, images, THEN.. text only - more engagement = higher edgerank =

success!

Learn to surf the changes not fight them

The better you learn it, the more effective

your efforts will be

If you don't know it well, you'll get frustrated - take the time to learn Facebook and you'll be rewarded

Why is Facebook important?

2.3 Billion users + More Each Day!

Easy platform for reaching a targeted audience

Great way to engage customers

Easy to use (for some easier than others)

Has everyones' attention right now

Is integrating more and more into peoples' work/lives

Advertising Part 1: Boosting Posts

Advertising Part 2 - Facebook Advertising!

Constant Contact Social Campaign on Facebook Page

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