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How did she get started?

Bibliography

-invited by co-founders Gordon Lownds and Stephen Gunn to have an inside view in the mattress industry in Canada

- looked at the sector and saw an opportunity to create a retail that wasn't there

-inspired by department and furniture stores

Challenges:

-had to move from Toronto to Vancouver

-hard to start up a new company that no one has thought of

-had trouble hiring staff

http://www.sleepcountry.ca/aboutus/christinemagee.aspx

http://www.ivey.uwo.ca/news/video/2014/1/interview-with-christine-magee/

She had more entrepreneurial spirit than I would expect in a banker." - Gord Lownds, one of Christine's business partners

Conclusion

-one of the top entrepreneurs in Canada

-right skills and characteristics of a successful entrepreneur

-successfully runs Sleep Country as president

Business Venture

Products/Services

-partnership with:

Gordon Lownds

Stephen Gunn

-sells a large variety of mattresses, pillows, linens and accessories

-satisfies the need to sleep well at night

-satisfies the want of customized sleep furniture

-target consumers: adults- seniors (18 & older), gatekeeper, baby boomer, both genders, young, single, married, children, mid income level ($40,000+), all ethnicity, intro & extro

Thank you for listening

inside of a typical Sleep Country store...

Interesting Information

Characteristics

and Skills

-won 6 awards

-Sleep Country has one store in the U.S. called Sleep America

-a member of various organizations

Able to manage risk- made many risky decisions about Sleep Country

Creative-created a brand new sector in the market

Able to Get Along with Others-worked well with co-founders and on her own as president

Introduction

-born November 7, 1959 (age 54) in Toronto

-attended Clarice Montage Public School and Erindale Secondary School

-graduated from the Richard Ivey School of Business in London, Ontario with a BA in Honours Business Administration

-currently lives in Oakville with her husband and two children

BBI 2O0

By Hannah Wang

Christine Magee

President and co-founder of Sleep Country Canada

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