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Transcript

Easy Breezy, Beautiful CoverGirl (CG)

works cited

CG Website:

"#GirlsCan: Women Empowerment | COVERGIRL." YouTube. YouTube, 14 Feb. 2014.

Web. 8 Dec. 2015.

"Makeup & Beauty Products, Makeup Tips, Try On Looks & More | COVERGIRL." Makeup & Beauty Products, Makeup Tips, Try On Looks & More | COVERGIRL. Web. 15 Dec. 2015.

Video Breakdown

CG Mission

Interpritation: allow every female young or old feel like a beautiful, empowering, go getting Covergirl with the purchasing of their products.

In their own words: "COVERGIRL is about discovering, encouraging whatever it is that makes a girl take up the challenge; break those barriers and turn "can't" into "can." COVERGIRL knows that with every barrier she breaks, the world gets a little more easy breezy for the next girl. And a little more beautiful for all of us.”

1. Fade in from black

2. slow and steady beat

3. Girls can't!

4.More soft & subtle sounds

5. Serious faces

6. Negative Examples

7. Faster music/ incoherent voices

8. Music stops

9. Girl's can

10. Upbeat music

11. Positive examples

12. Ellen, "Easy Breezy, Beautiful Covergirl."

Color is EVERYTHING

#GirlsCan

A Womens Work is Never Done.

Red

Attention Grabber:

Green

Blue

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