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Transcription

Judo Strategy in Action

  • Judo strategy is individual techniques
  • Using them as combination makes them more effective
  • Judo master must be prepared to learn new ways to win

Master Leverage

Conclusion

  • Leverage your opponent's assets
  • Assets can become liabilities
  • Nintendo V.S. Sega
  • Leverage your opponent's partners
  • Exploit differences
  • PlayStation
  • Leverage your opponent's competitors
  • Fidelity V.S. Schwab

There is no set way to use Judo strategy

Judo strategy demands many things

Use competitor's strengths to bring them down

Mastering Movement

Master Balance

What is Judo Strategy?

Puppy dog ploy

  • Capital One example
  • Netscape example

Define the competitive space

  • Use weaknesses
  • Intuit example

Follow-through-fast

  • Palm example
  • Branch of Judo Economics
  • Uses competitor's size to advantage
  • Skill, not size or strength
  • Small company entry to market
  • Multiple techniques
  • Grip onto opponent
  • Build relationships
  • Avoid tit-for-tat
  • Study opponents
  • Push when pulled
  • Use opponents momentum to your advantage
  • Drypers
  • Wal-Mart
  • Practice Ukemi
  • Falling safely will minimal loss
  • Ryanair

Note:

Judo strategy counsels challengers to keep a low profile and avoid head-to-head battles that they're too weak to win.

Judo Economics Example

  • No cost advantage between incumbent and challenger
  • Incumbent sells to 10 customers
  • Scenario A: Challenger lowers price, so incumbent lowers price. Challenger driven from market.
  • Scenario B: Challenger focuses resources on 1 customer, incumbent focuses resources on remaining 9.

David Yoffie's Judo Strategy

By Shannon Nolan

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