Judo Strategy in Action
- Judo strategy is individual techniques
- Using them as combination makes them more effective
- Judo master must be prepared to learn new ways to win
Master Leverage
Conclusion
- Leverage your opponent's assets
- Assets can become liabilities
- Nintendo V.S. Sega
- Leverage your opponent's partners
- Exploit differences
- PlayStation
- Leverage your opponent's competitors
- Fidelity V.S. Schwab
There is no set way to use Judo strategy
Judo strategy demands many things
Use competitor's strengths to bring them down
Mastering Movement
Master Balance
What is Judo Strategy?
Puppy dog ploy
- Capital One example
- Netscape example
Define the competitive space
- Use weaknesses
- Intuit example
Follow-through-fast
- Branch of Judo Economics
- Uses competitor's size to advantage
- Skill, not size or strength
- Small company entry to market
- Multiple techniques
- Grip onto opponent
- Build relationships
- Avoid tit-for-tat
- Study opponents
- Push when pulled
- Use opponents momentum to your advantage
- Drypers
- Wal-Mart
- Practice Ukemi
- Falling safely will minimal loss
- Ryanair
Note:
Judo strategy counsels challengers to keep a low profile and avoid head-to-head battles that they're too weak to win.
Judo Economics Example
- No cost advantage between incumbent and challenger
- Incumbent sells to 10 customers
- Scenario A: Challenger lowers price, so incumbent lowers price. Challenger driven from market.
- Scenario B: Challenger focuses resources on 1 customer, incumbent focuses resources on remaining 9.
David Yoffie's Judo Strategy
By Shannon Nolan