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History of Broadcasting Intro

Intro to the course
by

Ian Kivelin Davis

on 25 August 2016

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Transcript of History of Broadcasting Intro

History of Media
Economic Forces:
ownership
government support (US mail; party presses)
advertising vs. subscription
Technological Forces:
development of roads
boat improvements
printing press developments
digitization
Social and Cultural Forces:
literacy rates
urbanization
religious sentiment
Political Forces
postal subsidies
readership requirements
censorship and licensing
Journalism's Story
Royal Lies
1990
Publish and Pursuit
1733
Gov Healthcare
1722
Call Girl
1836
Together, decide the chronology of the following events from the story of American media:
“Royal Lies”
A daughter of a dynastic royal family lies to lead America to war and save her small nation
“Call Girl”
The murder of a beautiful call girl causes sensationalist coverage of a New York trial
“Government Healthcare Policy”
Debates over government health care policy causes journalist to lose his job
“Publish and Pursuit”
A renegade brings embarrassing information leaked about the government to the public and is sought for trial
“Advertising corrupts journalism”
A major publisher fights accusations that his paper prints deceptive advertising and misleads his readers for profit
Corrupt newspaper company 1897
Syllabus review:
Readings: on Moodle
Quizzes are routine: read well!
Short Paper Presentations
1. Research summary related to historical program
2. Research summaries for historical reenactment
Final exam
Technology?
Economics?
which
determines media history?

Cultural?
Politics?
. . . if hypertext code had never been invented?
. . . if Zuckerberg did not plan to profit from Facebook, would we have it?
. . . if government research had not been conducted on data sharing producing ARPAnet?
. . . if we users did not post about how hung over we are and shared pics of the jello shots we'd forgotten but regretted
Ways to think about media history
Historiography: the study of how histories have been written, by whom and for what purpose.
COMM/MJMC 345:
Cultural History of Broadcasting
Ian Kivelin Davis
Office: 305 Old Main
iandavis@augustana.edu
Activity 2:
Activity 1:
Pair and Share to show me I am an old fogey
Tell the class:
1. your preferred name
2. together, come up with an experience or activity that I have not had/done.
3. together, come up with a youthful term old fogies don't know.


1. Which author focuses on "assimilation" as a function of media, citing The Rise of the Goldbergs as an example?

2. Early radio was funded by advertising agencies which supplied programs to stations. Which of the following was one of these agencies according to the readings?
a. Acton and Suthers agency
b. The Lindberger Group
c. O'Leary, Hart and Siemens
d. J. Walter Thompson agency
e. Proctor and Gamble
3. Which author references the "minstrel show" as an influential genre for an emerging medium?

4. Which author points to the U.S. government's role in developing the Internet as an example of policy's influence over the media system and the power of the state?
Individual writing
(for Moodle Forum)

Prompt: We read the introductions to two books on media history by different authors (Hilmes and Starr). In general, what were the main differences in their approaches? What did one discuss that was left out of the other?

Finally, which historian offers a better history of media and why?

Quiz review

Group Work
Make 5 groups. Each group will take one type of history. Look at your folder label for group assignment (1-5).

1. Technology
2. Culture
3. Politics
4. Economic
5. Legal

Groups will compose a written argument for doing media history focused on the historiographical type assigned to them (1-5 above). Groups may use their preexisting understanding of history to draw out examples of how their assigned historiographical approach is useful in doing media history. Propose three historical questions in line with your approach. Then, outline what evidence you would use to explore these questions. What sources would you use? Finally, nominate a representative to argue before the class for their style of history.
7 minute break!
Eight "Methods" of media history
Survey
a sketch of "what happened"
similar to journalism
Biography
methods stem from the our general approaches discussed
example: Murrow's life as media history
good for a general reading public
often praising, rarely critical
cannot account for big picture ("structure")
Economic
accounts for commercial drive of US media industries
""structural" and "institutional"
Technical
tracking technological change and implementation
Cultural/Aesthetic
Social
Legal
What role did the First Amendment play?
Focus is on how the laws influenced programming, ownership, media policies, etc.
Piles of court cases are primary sources
Political
What of media policies?
ex. Nixon's influence on media regulation
studies of programming content: interpretation of films, etc.
content related to broader cultural context of production
changing role of black community in television
bottom up research: the role of the non-famous
In groups of two,
Get the name of another student
Ask about the most significant historical event in American media history (after 1700)
For Tuesday
Syllabus reading change: read Raboy's "Marconi: The Man Who Networked the World, Chapter 2 (on Moodle)
Begin exploring the programs available on Archive.org to select a program to research for project #1.
Assignment details and guides are available on Moodle.
5. Which author said that radio spoke to the nation "during a crucial period of time . . . helped to shape our cultural consciousness and to define us as a people [and] cut deeply across individual, class, racial, and ethnic experience."
Full transcript