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my exposure to photoshop

BREAKING GROUND

Advertising Strategies

excitement

Ideal kids

  • The video begins with the image of the "ideal" and "beautiful" woman many girls hope to be
  • She has both facial and bodily beauty
  • Men and women would be attracted to begin watching this clip
  • The video's intriguing nature draws in the audience by working in a backwards manner
  • If the clip had started with a piece of pizza rather than a beautiful woman it would experience less success both on a level of publiciation an personal-emotion
  • Has the audience wondering: WHAT WILL HAPPEN NEXT!

heart strings

  • Although a humourous nature is present in the end of the video, as the beautiful woman turns out to be nothing that you expected, emotions also run high
  • The audience walks away contemplating what else they have once seen and been fooled by
  • Feelings of angry and shock may intinally be present, but they soon will turn to relief as this video is a step towards breaking societial standards

PHASE 1: IGNORANCE

  • Young girls, such as myself, grow up constantly wishing they were accepted by an impossible standard
  • The media leads us to believe the images and standards they place before us are achievable -when they are not
  • Female self-esteem is broken from a young age

My Appeal

PHASE 2: DISCOVERY

This is an appeal to teenage girls, whom have too been targetted by the media and photoshop, to look beyond what society has presented to them. My advice:

Sudden, you open your eyes and realize that no one is as they seem...

  • Self-esteem and self-worth should not be influenced by images presented to the public that have undergone photoshop
  • However it is nearly impossible to focus entirely on one's internal self, do not allow your external self to take over your life
  • Find a healthy balance in the amount of effort and time you place on a daily basis towards external matters

REFLECTING

  • The exposure of photoshop has allowed me to more easily accept myself and my flaws, as I now realize that no one is flawless
  • I have become more aware of my surroundings and the manipulations the media attempts to use
  • When viewing a photo, I analyze and often pick out elements that have been photoshopped
  • I am now more focus on my internal-self and achieving the academic goals I set for myself, rather than stressing about my external appearence
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