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Preppy individuals are stereotyped to be rich and snobby. This is not always the case. It is more about appearing superior or wealthy.
Proper tone/word choice
Pronunciation
$Money$
https://www.gentlemansgazette.com/the-preppy-style-primer/
http://study.com/academy/lesson/what-is-the-preppy-subculture.html
http://subculture-preppy.weebly.com/history.html
Folkways
Mores
To act and appear classy or elegant
Superiority
Well-Educated
Polite
Well-Dressed
Appear as privileged
Name brand clothing/expensive
Specific Style Clothing
Television shows and movies...