Motive Appeal Ads

Motive Appeals

Imitation

Acquisition and Saving

Adventure and Curiosity

This advertisement shows the motive appeal of Imitation. This ad makes you believe that all of the pro and great athletes use Gatorade. And if you do not, you will not be good.

This advertisement shows the motive appeal of acquisition and saving. This ad encourages you to buy the Samsung Galaxy and if you do, you will be saving money if you buy it right away, as you would receive 0% interest processing fee. It makes you feel as you should buy the product and believe you can afford it.

This advertisement shows the motive appeal of Adventure and Curiosity. The camping gear is being advertised that allows people to be curious and be adventurous. This ad is showing that North Face gear allows you to, "never stop expanding".

Love or Affection

This advertisement shows the motive love or affection with the Kay Jewelers, "Every kiss begins with Kay". The advertisment says if you buy their jewelery This ad indicates that you receive love and affection through kisses.

Pride

Personal Enjoyment

This advertisement shows the motive appeal of Pride. Axe uses this ad to entice men into buying and using Axe. They want you to believe that "The cleaner you are, the dirtier you get". As in they will be the hottest man, saying they are better and wont get as clean as you would with any other brand other than Axe.

This advertisement shows the motive appeal of personal enjoyment. This ad encourages people to come to the resort for personal enjoyment and relaxation. It states, "Innovation Pleasure", indicating you'll be pleasured by your experience at the resort.

Reverence

Motive Appeal Ads

This advertisement shows the motive appeal of Reverence. This ad shows reverence because Beyonce in endorsing a product for L'Oreal. It makes the product seem wanted more because people will see that Beyonce uses it and that means it must a a great product if a high celebrity uses it.

By Breanna Pottebaum

Self Preservation

This advertisement shows the motive appeal of Self Preservation. This ad says that smoking will kill you, by in the ad, using cigarettes as bullets into a gun. This ad is implying that cigarettes kill just like a gun kills. It is trying to convince not to buy cigarettes as, "Smoking kills.. so why bother starting.

Creating

Loyalty

This advertisement shows the motive appeal of Creating. It uses the motive appeal becuse it shows how kids can use the product and make a varitey of fun things. The commercial says you can make "delicious deserts", and if you have a "sweet tooth" it will be fun for you.

This advertisement shows the motive appeal of loyalty. It tells us that "Your (our) vote counts". It encourages us to get evolved with our government and to help support the government. It is telling the citizens that if you do not vote you are wasting your count not helping the government.