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STRENGTHS

  • Brand Equity
  • High Quality Products
  • Always Expanding
  • Directly Operated Stores

WEAKNESSES

  • Investing Large Amounts of Money
  • Have to Upgrade Style Frequently

OPPORTUNITIES

  • Targeting Interest of the Youth
  • Emerging Luxury Markets
  • Advertising by Celebrities and Public Figures

Gucci SWOT Analysis

THREATS

Jericho Astrolabio

Julien Castillo

  • Competitive Luxury Brands
  • Mass Production in Replication of Products

POLITI

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