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Using Visuals

in Academic Writing

Visual Rhetoric...

The use of visuals (rather than words) to communicate an idea or support an argument.

mmm... donut

vs.

What can we gain by using visual rhetoric in our academic writing?

Make your writing...

  • memorable
  • direct your reader
  • provide clear emphasis
  • convey your message
  • set a particular tone
  • build credibility

Be taken seriously!

For example...

"A lake is the landscape's most beautiful and expressive feature. It is Earth's eye; looking into which the beholder measures the depth of his own nature."

  • - Henry David Thoreau

vs.

"The war against Vietnam is only the ghastliest manifestation of what I'd call imperial provincialism..."

  • - Stephen Vizinczey, 1968

vs.

When should I include an image?

  • How will a reader likely react to this image?
  • Are the implied suggestions of the image consistent with the text’s purpose?
  • Will the image effectively supplement the reader’s understanding of the text’s argument?

Perspective

Balance

Symmetry

Framing

Juxtaposition

Placing Images in Text

  • Use quality images
  • Near relevant text
  • Borders
  • Text wrapping

Creating Captions

  • Brief
  • Informative
  • Gives Credit

or...

Figures, Graphs, and Charts

  • Keep it simple!
  • Distinguishable colors and patterns
  • Text wrapping

The End!

  • MLA http://owl.english.purdue.edu/owl/resource/747/08/
  • APA http://www.landmark.edu/Library/citation_guides/apa.cfm#image
  • Chicago http://guides.lib.washington.edu/content.php?pid=56693&sid=518033

Citing Images

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