NISSAN

From Datsun to Nissan

Datsun logo

1935

Flyers/Magazines

Another popular method of advertising the Datsun was to show the product on flyers and magazines in order to spread the news of the Datsun at a faster rate.

Articles

1935 model

The Datsun was able to make a large impact on the U.S. market during the 1950s when first imported due to their unique style.

Datsum Type 15 Roadster

1934- The company name has now changed to Nissan and the first models of Datsuns are shipped out of Asia, into both Central and South America totaling 44 units.

Advertising Stratagies

History

The company was first

founded by Yoshisuke Aikawa. It wasn't until 1934 that the company name was officially changed to Nissan. The first Nissan automobile was manufactured in 1914 at the Yokohama Plant.

1935-The first Datsun to be manufactured by a fully integrated assembly system now rolls off the line at the Yokohama Plant.

In order to show superiority of the product, Nissan would show that there cars are capable of both being inexpensive and reliable.

Posters

Datsun/Nissan Slogans

A cheap form of advertising products to the public.

Drive a Datsun then decide

Datsun saves

Nobody demands more from a Datsun, than Datsun. We are driven!

Datsun we are driven!

Major motion, from Nissan

In 1933, Jidosha Seizo Co., who is predecessor of Nissan Motor Co., is established in Yokohama. Yoshisuke Aikawa is named the new company's president.

Problems with Marketing

1943-Due to World War 2 progressing, the product of cars and trucks at the Yokohama plant has come to a complete halt.

Do to Nissan having very little experience with exporting to foreign consumers, the company chose to change their name to Datsun in order to avoid ruining the company's reputation.