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Over the years, the portrayal of women throughout media has significantly changed. The societal standards of the past heavily influenced the media which created a culture that reinforced specific roles for men and women. Women were typically represented in advertisements that were associated with household chores and were illustrated in a provocative manner specifically in advertisements targeted towards men. This Kellogg's Pep Cereal ad I chose is a great representation of the sexist societal norms throughout media in the 1950s.