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Social Entrepr. ≠ Social Business ≠ Fairtrade ≠ CSR ≠ BOP

Which problem do you want to solve?

Understanding the context: Roadmapping technique

Concept fan method (by DeBono)

Social impact assessment

Cases and examples

What is Social Entrepreneurship

Rainforest expeditions

http://www.inppares.org/misionyprincipios

Peru

Serve unserved markets

The most famous case

Readings

Ecotourism

Source: Rosa María Fuchs, María Ángela Prialé y Susy Caballero, Empresas sociales como catalizadores del

desarrollo en las regiones del Perú, Universidad del Pacifico

Lodges owned by the local community

3D printing for amputees

Solar power

where there is no electricity

African Solar Rise

Issues: no saving to buy solar products; distribution (in Africa)

solution:

- loans

- "pay as you go"

servicio de saneamiento básico a las familias que carecen de sistemas de drenaje en Lima Metropolitana, a través de la instalación de sanitarios secos y portátiles. Se cobra un precio razonable por el servicio, soporte técnico, materiales y recogida de residuos, que luego son objeto de compostaje en su centro de operaciones.

Alerta project

Voxiva + Peru Ministry of Health

-microchip embedded in the solar energy system

-prepaid system activates/deactivates

-Once fully paid, the systems unlock permanently

http://www.aljazeera.com/video/middleeast/2014/07/3d-printed-limbs-give-hope-sudan-amputees-201471731932799119.html

Founded in 1976 has both pioneered the development of micro-finance

Problem: traditional banks refused to grant loans to the poor without collateral.

Grameen Bank gives loans to over 7.5 million poor people-97 percent of whom are women

Grameen group has created nearly 30 businesses designed to alleviate poverty

(Grameenphone, GrameenVeolia, GrameenDanone)

for disease surveillance application:

- reaching remote areas

- faster and more precise data collection

taller de capacitación profesional con el objetivo de apoyar a jóvenes mujeres internadas en el Hogar Santa Rosa

How it works:

-Groups of 5 women neighbor but not relatives => receive the loan as a joint liability group

- Repay weekly

If one member cannot pay, the other members will have to pay

Give jobs

Recycle

Fondazione Diamante

, Switzerland

EcoScraps

Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building social business models: lessons from the Grameen experience. Long range planning, 43(2), 308-325.

, USA

Bresciani, S. & Eppler, M.J. (2014). Visualizing Social Enterprises: A Guiding Framework and Applications in the Context of Water Solutions. In: Y. Sanchez & R. Gutiérrez (Eds), Social Entrepreneurship for Water & Energy Solutions.

Prahalad, C. K., & Hammond, A. (2002). Serving the world's poor, profitably. Harvard Business Review, 80(9), 48-59.

Development Impact & You. Practical Tools to Trigger & Support Social Innovation. Nesta. Available online at: http://diytoolkit.org/media/DIY-Toolkit-Full-Download-A4-Size.pdf

Case:

Gino, F., & Staats, B. R. (2012). The microwork solution. Harvard Business Review, 90(12), 92.

Suggested optional readings:

Burket I. (2012) Using the Business Model Canvas for Social Enterprise Design. Knode.

Fairbourne, J. S. (2006). Microfranchising: a new tool for creating economic self-reliance. Journal of Microfinance/ESR Review, 8(1), 18-23.

Employ 300 people with disabilities

Different types of jobs + hostel + therapies

1. collects food waste from restaurants and wholesalers

2. composts the waste into potting soil

3. sell it for $8.50 a bag in nurseries and garden stores

Ingenimed diseña, produce y comercializa equipos de fototerapia de luz azul llamados “NEOLED”, un tratamiento de alta calidad y coste-efectivo para la ictericia neonatal. -

Partnership with MNC

Social Entrepreneurship:

Restaurants and catering

Food production

Shops

Business Processes

Printing

....

Aproximadamente el 50% de los recién nacidos tiene alguna incidencia de ictericia neonatal y de entre el 4% y el 6% desarrolla ictericia patológica. En 2013, unos 41,000 niños requirieron tratamiento de fototerapia por este mal. Si no se trata adecuadamente, la ictericia puede causar problemas neurológicos permanentes. La tecnología disponible para el tratamiento de las zonas rurales es inadecuada

http://www.f-diamante.ch/galleria/index.html

Grameen Foundation's Village Phone project, provides villagers with a microcredit loan to purchase a mobile phone, a booster antenna, cables and a recharging unit. The owner can then charge others in the community for use of the phone on a pay-per-call basis. The income pays off the loan and, in many cases, turns a profit

a Visual Approach

Innovative models

Honey Care, Africa

Microfranchising

Robin Hood model

Pay if successful

Evaluation Criteria:

Develop a SE project with the tools presented in class -> develop a SE or be a consultant for an existing SE

& present the outcome the last day of the course.

The evaluation is based on a group project:

- 50% Presentation the last day of the course - 10 minutes per group, plus Q&A.

To be delivered by email to bresciani.sabrina@gmail.com

- 50% Written report of max. 1000 words + images

To be delivered by email to bresciani.sabrina@gmail.com before November 30th.

Language: The assignments can be written and presented in Spanish or English.

(RSC/RSE)

Base/Bottom of the Pyramid

Replication of a proven business system to alleviate poverty = reduced risk & faster growth

Aravind eye care

Particularly useful for the poor:

1. don't have basic knowledge/training/access to sourcing

2. provide jobs

3. Serve the poor with goods/services

http://www.cafedirect.co.uk/

Untapped

market

Legal format: Is a SE a...

- for-profit business?

- a non-for-profit (NGO/charity/foundation)?

When is a NGO a SE?

Fundación Paraguaya

Unilever

Social Finance UK

Social Impact Bond, also known as a Pay for Success Bond, is a contract with the public sector in which a commitment is made to pay for improved social outcomes that result in public sector savings.

The expected public sector savings are used as a basis for raising investment for prevention and early intervention services that improve social outcomes

A social business is....

-

-

Kit de lentes - partnership with VisionSpring

=> provide local vendors with “a business in a box,” each containing 12 pairs of glasses of varying magnification, cases, strings, booklets, and a briefcase.

- buy the kit for $44

receive training.

The women earn

about $4.44 per sale

http://www.unilever.com/sustainable-living-2014/enhancing-livelihoods/understanding-our-economic-impacts/affordable-products/

Solutions:

Product distribution

Health

Education

Rural Supply chain

...

Digital

Visual tools

Training of a women health franchisee at each village cluster

Teaching Approach

http://www.drishtee.com/

Looks familiar?

Prof. Dr. Sabrina Bresciani

University of St. Gallen, Switzerland

bresciani.sabrina@gmail.com

sabrinabresciani.com

En el Peru:

Videos (i., with Premiere)

HTML5 / Java

Spacedeck (online whiteboard)

debategraph (arg maps)

Piktochart, Venngage (infographs)

compedium (arg mapping)

Adobe Photoshop, Illustrator

Timetoast (timelines)

inspiration.com (edu)

Your SE experience

Prezi

mindjet (mindmap)

Pdf

PPT/Keynote

Samasource

Scojo Foundation, New York

scojofoundation.org

Thinking/

Collaborating

Communicating/

Presenting

Source: Susy CABALLERO, Rosa María FUCHS and María Angela PRIALÉ, La influencia de los rasgos de la personalidad en la creación de una empresa social: El caso de los emprendedores sociales peruanos, Universidad del Pacífico

objects (i.e., legos)

- Novel visual approach to understand the core concepts and building blocks of Social Entrepreneurship

- Development of a social project plan

- Experience visual tools to develop entrepreneurial ideas

(beyond the business plan)

Sticky notes

Whiteboard

Sketching

Analog

KNOWLEDGE

map the business model

I was involved with...

I heard about...

Framework: Knowledge Visualization for Social Entrepreneurship

4. Planning

6. Scaling Impact

1. Idea Generation

3. Idea Promotion and

Resources Acquisition

Phases

2. Social Enterprise Model Refinement

5. Sales and

Instructions

7. Measuring and

Monitoring

Benefits of the offering

Key idea in context

Content

Problem and

key innovative idea

Rollout steps for the

development of the idea

Benefits of the innovation

and instruction

Numbers related to the

venture's social

performance

(Potential) developments, achievement and scaling mechanisms

Target

audience

Investors and partners

Entrepreneur(s)

Managers, investors

and entrepreneurs

(Potential) beneficiaries,

users and customers

Entrepreneurs and

consultants or partners

Entrepreneurs co-workers

and partners

Public, partners, media,

second-tier investors/grant agencies

Timelines and Gannt charts

System mapping,

sketches and

creativity templates

Charts, dashboards

and assessment templates

Diagrams, videos

and visual storytelling

Scenario drawings

and infographics

Visual

methods

Storyboards,infographics,

diagrams, objects and

simulations

Templates,

i.e. Social Enterprise Model Canvas

Motivation

To forecast and coordinate work

Sketchiness invites modifications

To provide clear communication to non-experts

To visualize performances

Understandable and appealing visuals

that can go viral

To make the business idea structured

and comprehensive

To offer a synthetic visual explanation

and prompt emotional response

Tools

Poster, software

Paper, sticky-notes, flipchart or whiteboard

Slides, poster, brochure, websites

Posters, real life objects, interactive simulations

Videos and presentations on social media

Large poster or dedicated software/application

Template: businesmodelgeneration.com

Information visualization tools:

Manyeyes (www-985.ibm.com)

http://www.visualisingdata.com

Software for creating infographics: Inkscape (inkscape.org),GIMP (gimp.org).

Software: Adobe Illustrator, Piktochart,

Infogr.am, Visual.ly, Vengagge

Sofware for creating timelines:

Google Calendar, Officetimeline, Gantt Project (ganttproject.biz), Timetoast

Prezi (presentations), Windows Movie Maker

(free on Windows), Adobe Premiere (videos),

Diagrammer, Storehouse, Flash (animations)

Step 1:

Data visualization

Infographics

Presenting your idea:

Analyzing needs

Product design

The Business Model Canvas

User journey map

User observation database

When to use which chart type?

Empathy map

Water purifier by Helioz

Data Visualization Tools

for creating graphs, Gantt charts, diagrams, calendars/schedulers, mapping, pivot tables, sparklines, etc.

Anychart

Degrafa

Any problem?

Step 2: Analyze the context & develop ideas

http://www.businessmodelgeneration.com/canvas

Semantic profile

Sweet spot

Competitors-complementors map

www.visualisingdata.com

Source: http://www.slideshare.net/Alex.Osterwalder/business-models-beyond-profit-social-entrepreneurship-lecture-wise-etienne-eichenberger-iqbal-quadir-grameen-bank-grameen-phone

product improvement

Software

Application: Many Eyes (IBM)

http://www-958.ibm.com/software/data/cognos/manyeyes/

A guide to the Business Model Canvas

for Social Enterprise Design

Roadmapping technique

  • Ingredients: 4Ps: People, Poster, Post-its, Pen
  • Activities: brainstorming, scenarios (exploration), timeline, motivation (goal oriented), diffusion, warm-up discussion

Typical process

  • Every person/group generates ideas and write them on post-it notes
  • One by one stick the notes on poster (multiple rounds) and comment
  • Moderator places similar topic (notes) together
  • All people (together or in sequence) place sticky arrows on most relevant issues (to focus on emerging topics) and comment
  • All people together (parallel) place sticky dots on the important and feasible issues/options to vote (“where would you invest?”)
  • Summary, take-aways, continuous revision over time

“Even if the plan is useless, planning is crucial”

Main added value:

  • very democratic
  • easy to understand
  • motivate contributions
  • avoid group thinking
  • process is flexible and scalable

Tips:

  • never the boss first
  • Check time (alarm or screen saver)
  • Smart conflict management

http://www.macrofocus.com/infoscope/

Phaal, R., Muller, G., Toward Visual Strategy: An Architectural Framework for Roadmapping, Proceedings of PICMET 2007: Portland, Oregon, USA, 2007

Source: Beeton D.A., Exploratory Roadmapping for Sector Foresight, PhD dissertation in Engineering, University of Cambridge

Source: Environmental Protection Agency & Office of Solid Waste and Emergency Response, September 2001, ETH Zurich

Sales

Creativity techniques

Applications

Allianz selling life insurances in India

Path to success method (by Eppler)

Social communication

"Commit to Impact, Not the Project"

For more creativity methods see:

Kumar V. (2013) 101 Design Methods. Wiley

vs.

Funding options

Step 3: Select ideas

Nemo. Found.

Triple bottom line scorecard

Solution evaluation

Do you need to return

the funding?

How much

will they give?

With interests/

returns?

Ruler

Feasibility

Haba model of assessment

by Amelia Aromir, Henrique Borges, Henrique Alves and Marie Helbich-Poschacher

3F: Family, friends, fool

yes /no

no

usually a small amount

Grants/Fellowship

small to medium amount

Videos

no

i.e., Ashoka, Acumen, Skoll Foundation...

Instructions

Review & Refine ideas (=ask feedback)

Crowdfunding

Threads of freedom

Measuring social impact: a comparison of approaches

Step 4: Prototype

small shares can add up

to considerable amounts

i.e., Kickstarter, Kiva, changagent, change.org...

yes

usually not

Devil's advocate, spiral method

P&G

Impact funding

large amounts (millions $)

for significant returns

yes

i.e., Ignia Fund (focused on Latin America), socialstockexchange.com

World cafe

http://www.joesgoals.com/

let's focus

Fo a comprehensive list see: http://socialearth.org/130-ways-to-fund-your-social-venture

http://www.thegatesnotes.com/Topics/Health/Digital-Mapping-Technology-Helps-Polio-Vaccinators-Zero-In

http://www.nef-consulting.co.uk/wp-content/uploads/2014/01/Proving-and-Improving-Tool-comparison-chart.pdf

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