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What is an advert?
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What is an advert?
An advert is the short form of advertisement, which is a form of communication that seeks to buy audiences into or persuade them to take to the ideas, concepts and products that the advertiser is offering to them. This type of communication can be through print media, audio media and visual media -including online advertisements. This is done with the end goal to have the consumer buy the product, idea or concept put forth. (http://uk.ask.com/question/what-is-an-advert)
Con's of television adverts?
You cannot account for viewer behavior. Many people mute the TV during commercials or use it as a "break time" to do something else before the show comes back on.
What information do you want to gain about the product in a television advert?
Pro's of television adverts?
"price and pro's & con's
"What it can do for you"
"The price"
"No information, just the product"
When you air a television advertisement, you often have a captive audience.Depending on the time of day you air your ad, you can reach a targeted population. For example, if you have a home cleaning business, consider advertising during the day, when more homemakers are at home.
"What the advantages of the product are"
"Comfort, how much it is and what its good for"
What type of television adverts do you like the most?
Does celebrity endorsement persuade you to buy the product?
I asked the teenage population...
This section showed a high number of the female audience preferred hair and make up adverts and
that the male
audience preferred
more masculine
adverts such as cars and sports.
car adverts = 20%
hair = 40%
makeup = 30%
food = 10%
basketball/ sports = 10%
clothing sales = 10%
Yes- 80%
No- 10%
Maybe- 10% "depending on the product being advertised"
1) What type of television adverts do you like the most?
2) Does celebrity endorsement persuade you to buy the product?
This section of my survey suggested that using
celebrities was a successful way to encourage
the audience into buying the product.
3) What information do you want to gain about the product in a television advert?