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QUESTION TWO: HOW EFFECTIVE IS THE COMBINATION

OF YOUR MAIN PRODUCT AND ANCILLRY TEXTS?

  • for all the products we used the title of our documentary: 'Nobody's Perfect'.

We used the same voiceover

in the radio advert and the docmentary.

This was so it was familiar for the audience and to show consisteny.

Used both "does my bum look

big in this" in the radio ad and print ad.

Logo is included in both the radio

trailer and print advert to show

its identity

and provides the right information for

the audience.

Clips from documentary

featured in the radio trailer

to interest the audience and intrigue

them into watching the documentary.

We used one main image

in the print advert to signify the

topic to make it relevant.

Our image was also

very eyecatching which was

an important feature for our

advertising.

Our image also is relevant to our slogan.

Tone is informal as this is shown through the humour of our print advert and radio trailer. Also our target audience reflects this.

I think our Radio advert would be advertised on Juice FM or Radio City as it would be suitable for our target auience of young adults.

Whereas our print advert would be featured in The Sun, Daily Mail and The Star.

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