Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Target Market: Gamers
Demographics: Mostly males, of any age who are into gaming.
Geographics: Mostly malls, but some stand-alone stores exist.
Psychographics: Customers are mostly interested in video games.
Products: Gamestop sells consoles, games, guides, and hardware.
Gamestop has a distinct competetive advantage, owing to the fact that it's one of the only used-game retailers in the market, besides a few local, scattered stores.
In conclusion, Gamestop effectively balances it's focus on promotions and advertising to create a good image for itself as a company that has the best interests of gamers, by providing a hip-feeling environment to give gamers a place to buy games and hardware. The balance, however, is more focused towards promotions, because most gamers have heard of the company before, therefor, they can focus more of their efforts on promotions to bring people in, such as their deals on trade-ins, and sales on older games, and package-deals.
Gamestop advertises itself in Gaming Magazines, such as Game Informer, and they also occasionally advertise on TV, though it's much less common.
Gamestop is a retailer that specializes in electronic entertainment, mainly video games. They sell a variety of video game hardware, as well as having thousands of different games in stock at any given moment. A lot of their business comes from trade-ins by their own customers, but Gamestop also sells new games and consoles directly from manufacturers
Gamestop promotes itself by offering several sales every now and then, offering bonuses for customers who trade-in old games, or offering certain products for less. They also have a reward-points system that rewards repeat customers with discounts, and physical awards that can be purchased with points (Usually games-related merchandise.