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Print | Web | Desktop |

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by

Michael Vossen

on 21 January 2016

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Transcript of Print | Web | Desktop |

Print | Web | Desktop | Mobile
TARGET
AUDIENCE
YOUR
ENGAGE
WITH
YOUR
AUDIENCE
CONNECT
AUDIENCE
YOUR
TO
ONE
STOP
SHOP
Display Advertising
Search Engine Optimization
Social Media Management
Video Advertising
Search Engine Marketing
Content Marketing
Native Advertising
Sponsorships
Look-A-Like Modeling
Analytics & Reporting
Responsive Web Design
Social Media Marketing
Multi-Platform Reach
Thank
You
%
Of Saskatonians read us every week.
Monthly Unique
%
%
The
StarPhoenix
Audience
Radius
Geographic
Postal Code
Behavioural
Contextual
Category/Topic
Demographic
Job Title
Day/Time
Language
Device/Browser
Custom
Re-Targeting
Custom Audience Segment Creation
PostMedia Audience:
Prairies Monthly
Desktop Unique Visitors
Print Readership
Mobile Unique Visitors
.
.
.
Million
Million
Million
Display Advertising
Mobile
Tablet
Content Solutions
Editorial Style Article
Targeted Native Ad's
Headline Optimization
Social Amplification
Detailed Reporting
SEO+SEM
Keyword Analysis
Detailed Market Analysis
Reporting & Optimizing
Full Service SEO
Research, Recommendation, Implementation
Dedicated SEO Team
Fully Transparent
New PostMedia: Bigger+ Bolder
Mobile Web Design
E-Commerce Integration
Responsive Web Design
Live Chat
Dedicated Campaign Landing Pages
Reporting
Audience Measurement
Optimization & Integration
Custom KPI Reports
Engagement Metrics
Mobile Site Creation
E-Commerce Enabled
Print Advertising
K
.
Addresses
Million
% of Saskatoon Population
Page
Views
Campaign Landing Pages
Can Track
:
-Clicks
-Calls
-Form Submissions
-Social Buttons
Testimonials
Products/Services
Request a Quote
Mobile Optimized
Responsive Design
Customize your message with a branded landing page for your digital campaigns.


Designed to elicit user response based on your ideal outcome.
40%
94%
of consumers will go to a competitors site after a bad mobile experience.
of websites are not optimized for Mobile
April 21, 2015
"Mobilegeddon"
Google began penalizing companies without Mobile Optimized Websites in search results
Google, 2015
IAB, Search Engine Land 1/2015
May 5, 2015
Google announces Mobile searches have overtaken desktop searches & rising.
Mobile Today
25%
global consumers made their most recent purchase online.
89%
The percentage of Canadians having accessed retail sites in 2014
Marketingcharts.com, 2014
Digital Future Focus Report, 2015
122 Billion
136 Billion
2012
E- Commerce Integration
2013
Search Engine
Optimization: Enhancing your organic (Unpaid) search listing.
Marketing: Enhancing your inorganic (Paid) search listing.
82%
Consumers rated timely online issue resolution as the #1 factor of online experience
73%
Customer satisfaction for ANY service channel, compared to 61% for email & 44% for phone.
Live Chat allows users the benefit of having the front desk open 24/7!

Offers immediate ROI in the form of lead generation.
Desktop
Where does your ad appear?
Postmedia Content Properties
OR
Postmedia Extended Network of sites
Full transcript