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Digitaal Jaarverslag 2012 - UZ Brussel: The Switch

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by

Pascal Herreweghe

on 21 March 2014

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Transcript of Digitaal Jaarverslag 2012 - UZ Brussel: The Switch

UZ Brussel in 2012: The Switch
Information overload
Attention deficit
Image society
Politicians
Administrations
Medical institutions Medical referrers
Opinion leaders
...
Patients
1. Communication environment
2. Target (groups)
Digital trends
Digital discovery
Element of surprise
Human interest
Authenticity
Employees
Information centeredness
3. Characteristics
Tailor-made information
Original, yet traditional
http://jaarverslag2012.uzbrussel.be
4. Reacties
5. Statistieken (25/06/13 - 20/03/14)
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