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Michaelmas 15

Advice sessions + structured presentations

Social Media & Sponsorship

NRF specific, ease of application

Brand recognition & en masse information

Highlight key strengths to promising students

Current presence

Norton Rose Fulbright at Oxford

Norton Rose Fulbright Graduates UK

No reason to expand range of platforms

Advice sessions

Instead greater market penetration and breadth of content

3 Sessions, 3 Colleges

Old Bank Dinner

Mirror content

General attendance

Target key students - only 20 people

Weekly Q&A

Application with year and course

Applications through page

Application with CV and covering letter

Avoid CV applications

Target deadlines

Red Room, Sunday to Thursday

Many colleges free

Grad Rectruiment team + trainees and associates

Dinner questions

Presentation

Society sponsorship

Cost: <£50

Q&A

Cost: £590

Key objectives

Campus Ambassador Role 2015/16

1. Encourage applications

2. Differentiate from other firms

Attract. Distinguish. Solidify.

Trinity 16

Hilary interest

Finalist TC Applications

Complimented through social media and sponsorship

Lay groundwork for next year

Hilary 16

Reposition and distinguish

Informal events

No other events in Hilary

Cocktails Night

Preparing the future: first years

~50 students

Avoiding "free drinks"

Name sign-up

Talks about NRF

Statement of interest

Law students

Large firm presence

Utilise cheap facilities in Colleges

High turnout:

Keen students have few avenues in Hilary

Captive audience = large events

Cost: £350

Long-lasting and powerful impression

Cost: <£50

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