Introducing
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Trending searches
Advice sessions + structured presentations
NRF specific, ease of application
Brand recognition & en masse information
Highlight key strengths to promising students
Current presence
Norton Rose Fulbright at Oxford
Norton Rose Fulbright Graduates UK
No reason to expand range of platforms
Instead greater market penetration and breadth of content
3 Sessions, 3 Colleges
Mirror content
General attendance
Target key students - only 20 people
Weekly Q&A
Application with year and course
Applications through page
Application with CV and covering letter
Avoid CV applications
Target deadlines
Red Room, Sunday to Thursday
Many colleges free
Grad Rectruiment team + trainees and associates
Dinner questions
Presentation
Society sponsorship
Cost: <£50
Q&A
Cost: £590
1. Encourage applications
2. Differentiate from other firms
Attract. Distinguish. Solidify.
Hilary interest
Finalist TC Applications
Complimented through social media and sponsorship
Lay groundwork for next year
Reposition and distinguish
Informal events
No other events in Hilary
Preparing the future: first years
~50 students
Avoiding "free drinks"
Name sign-up
Statement of interest
Law students
Large firm presence
Utilise cheap facilities in Colleges
High turnout:
Keen students have few avenues in Hilary
Captive audience = large events
Cost: £350
Long-lasting and powerful impression
Cost: <£50