Opportunities
Weakness
- High footfall area
- Based in Manchester's financial sector
- Increasing health conscious population
- Parking availability and cost
- NPS score
- Induction availability
- Club capacity
- Class availability
- Equipment availability
- Changing room capacity at peak times
- High PT turnover (1 per month 2014)
Detail 4
SWOT Analysis
Pure Gym Spinningfields
Strengths
- 14 experienced PT's on Hours
- 8 PT's on rent (+£2400) towards EBITDA)
- Robust timetable 60 classes PW
- Location
- Large member base
- Well established
- 24/7 access
- Rated 4/5 by Google