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Opportunities

Weakness

  • High footfall area
  • Based in Manchester's financial sector
  • Increasing health conscious population
  • Parking availability and cost
  • NPS score
  • Induction availability
  • Club capacity
  • Class availability
  • Equipment availability
  • Changing room capacity at peak times
  • High PT turnover (1 per month 2014)

Detail 4

SWOT Analysis

Pure Gym Spinningfields

Strengths

  • 14 experienced PT's on Hours
  • 8 PT's on rent (+£2400) towards EBITDA)
  • Robust timetable 60 classes PW
  • Location
  • Large member base
  • Well established
  • 24/7 access
  • Rated 4/5 by Google
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