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20131220 Graphs for Everyone

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by

Rik Van Bruggen

on 30 November 2015

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Transcript of 20131220 Graphs for Everyone

Divergent Technologies
Things you have never bought before, that involve
uncertainty
...
REDUCE PERCEIVED RISK
People will only adopt
Graph Databases
If the PERCEIVED VALUE of the implementation
DWARFS the COST of the implementation + the PERCEIVED RISK of the implementation
ENHANCE
PERCEIVED VALUE
Graph Databases
are
DIVERGENT
TECHNOLOGIES
Change the PERCEPTION

or

Change the VALUE
CHANGE the PERCEPTION

or

CHANGE the RISK
People are not adopting graph database technology
Graphs
for
Everyone!

p(V) >> p(R)+C
If p(V) <= p(R) + C

then

NOONE WILL DECIDE
and people will choose, not to choose
This prezi is intended for anyone who is fascinated by the wonderful technology of graph databases, but is wondering why not more people are using it, and perhaps struggling to convince their customers, friends, colleagues, and bosses to take the jump...
Changing the PERCEPTION of RISK
Changing the RISK
Changing the PERCEPTION of VALUE
Changing the VALUE
Customer
References:
Calls, Case Studies,
Visits, etc.
Support
Assurances:
Response times, Think time, ...
Product
Quality
Assurance
Program
Smooth
1st use
experience
Support
Response
Times
Warranties
Consulting
Certified
Full
Project
Integration
Partners
SO
WHAT CAN
WE
DO ABOUT IT?
PUSHING
features/functions
doesn't
WORK
Reference
Program with
ROI examples
Make it
explicit:
"How Likely is that?"
Explicit
Proof-of-Value phase
Joint Value
Questions & Answers
Target
High-Value
Vertical
Sectors
Target
High-Value
Functional Domains
Be there,
offer assistance,
a helping hand...
Proof-of-Value before the
Proof-of-Concept
Offer
ROI model information of other clients
Offer solutions to business problems instead of technology problems
as
opposed
to
Convergent
Technologies
Something you have bought before
You understand your requirements
You understand your evaluation criteria
Your know what to expect

You have...
CERTAINTY
!
In uncertainty, people ALWAYS
OVERestimate
costs
UNDERestimate
benefits
(
Kahneman et al., Prospect Theory)
REACH OUT!

@rvanbruggen
rik@neotechnology.com
BECAUSE
Note:

Much of my inspiration
comes from Marc Miller's book...
Full transcript