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REINVENTING YOUR BUSINESS MODEL
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REINVENTING YOUR BUSINESS MODEL
GILETTE
· This business model started at XX’s.
· A business model which involves selling an item at a low price, sometimes even at a loss, in order to sell complementary or consumable products later.
· low-margin item: the razor handle.
· blades are sold at a very high mark-up
SUMMARY
Hewlett-Packard printers
In 1941, the Hilti company was founded in Schaan, Liechtenstein.
Rather than sell tools, it’s selling a service.
More than 20,000 employees.
Interlocking elements of a business model:
- Customer value proposition
- Profit formula
- Key resources
- Key processes
DOW CORNING
HP is a company founded in 1939, it started only producing electronic and laboratory gadgets.
In this case the low-margin is the printer and they sell the ink at a very high mark-up.
Founded in 1943
Basic products without needing technical services
New brand: XIAMETER
Four key elements
Xiameter, the 30% of Dow Corning company