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What's BMW made of?
History
Changes
BMW figures some 90% of the innovations in its new models are electronics-driven.
That requires once-slow-moving automakers to adapt to the lightning pace of innovation and change driving the semiconductor and software industries.
3 different cars
BMW 1500
3200 CS
2000 CS
- branding strategy of BMW consists of innovation, dynamism, exclusivity and aesthetics which helps the company to increase its brand value.
BMW has based it brand on four core values :
PRODUCT TYPE :
Durable product
Top-of-the-range, small and urban car
Attributes
Different MINI Cooper Models
A modern design for an automotive legend
Free-choice options
Powerful
Reliability, safety and comfort
Go- Kart handling and road holding
It’s a Mini adventure…!!
INNOVATION RESEARCH
INNOVATION MANAGEMENT
INNOVATION TRANSFER
2004 - "most innovative company"
2009 - International Design Excellence Awards
2010 - Multiple ‘Red Dot’ Awards
2010 - Auto Bild Design Award ‘BMW Efficient Dynamics’
2011 - Federal Republic of Germany
Through the integration of Innovation into all edges of the company and by making the process a key strategic and cultural element, BMW strives to remain one of the leading automobile producers in the 20th century.
The combination of innovation and creativity in the design segment depicts the reasons behind the company’s astonishing success.
In addition, the groups focus on this specific factor granted them a secure long-term success in sales, as well as, an opportunity to stand out in such a competitive premium market.
“Innovations in technology give the car maker the opportunity to stand out clearly from the competition and to express the features so typical of a BMW, MINI, or Rolls-Royce in and through the very substance of the product.”
Chérine SABOUR
Faisal ALQETHAMI
Naif ALRABIE
Patrick WALTER
Hsueh-Li WANG
Another brand focused on innovation whether it is technical, aestetic, or in terms of communication…: