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RCW 9.04.050
False, misleading, deceptive advertising.
It shall be unlawful for any person to publish, disseminate or display, or cause directly or indirectly, to be published, disseminated or displayed in any manner or by any means, including solicitation or dissemination by mail, telephone, electronic communication, or door-to-door contacts, any false, deceptive or misleading advertising, with knowledge of the facts which render the advertising false, deceptive or misleading, for any business, trade or commercial purpose or for the purpose of inducing, or which is likely to induce, directly or indirectly, the public to purchase, consume, lease, dispose of, utilize or sell any property or service, or to enter into any obligation or transaction relating thereto: PROVIDED, That nothing in this section shall apply to any radio or television broadcasting station which broadcasts, or to any publisher, printer or distributor of any newspaper, magazine, billboard or other advertising medium who publishes, prints or distributes, such advertising in good faith without knowledge of its false, deceptive or misleading character.
Bhasin, Karlee Weinmann and Kim. "14 False
Advertising Scandals That Cost Brands Millions." Business Insider. Business Insider, Inc, 16 Sept. 2011. Web. 02 Nov. 2015.
Examples
"Advertising Ethics." "Deceptive Advertising."
Sage Brief Guide to Marketing Ethics. Los Angeles: SAGE, 2012. N. pag. Print.
We are all AGAINST
Deceptive Advertising.
We feel it is both morally and ethically wrong.
"Advertising FAQ's: A Guide for Small Business."
Advertising FAQ's: A Guide for Small Business. Federal Trade Commission, n.d. Web. 02 Nov. 2015.
"RCW 9.04.050: False, Misleading, Deceptive
Advertising." RCW 9.04.050: False, Misleading, Deceptive Advertising. Washington State Legislature, 2000. Web. 02 Nov. 2015.
"False Advertising Examples." YourDictionary. N.p., n.d. Web. 02 Nov. 2015.
"Small Business." - Chron.com. N.p., n.d. Web. 02
Nov. 2015.
Activia
- False claims on nutritional benefits
- 45 million
Hyundai and Kia
- False claims on vehicle horsepower
- 75 to 125 million
New Balance
- New shoe technology claimed to have health benefits
- 5 million
Group 1
Tiffany Clark
Sophia Hill
Cody LeMay
Axel Shoop
-Ads that contain a statement (omits info) that misleads or influences consumers with false information
-The deception must be "material" that effects consumers decision
-Causes or likely to cause harm or injury to the consumer which isnt avoidable
-No benefit outweighed to the consumer
“It shall be unlawful to publish any false,
deceptive or misleading advertising, with knowledge of the facts which render the advertising false, deceptive or misleading for the purpose of inducing the public to purchase property or service”
Consumer Law:
Washington Legislation
RCW 9.04.050
False, Misleading Deceptive Advertising
“It shall be unlawful for any person to publish, disseminate or display, or cause directly or indirectly, to be published, disseminated or displayed in any manner or by any means, including solicitation or dissemination by mail, telephone, electronic communication, or door-to-door contacts, any false, deceptive or misleading advertising, with knowledge of the facts which render the advertising false, deceptive or misleading, for any business, trade or commercial purpose or for the purpose of inducing, or which is likely to induce, directly or indirectly, the public to purchase, consume, lease, dispose of, utilize or sell any property or service, or to enter into any obligation or transaction”
Implicit Advertising
Explicit Advertising
ex. ABC Sunscreen reduces the risk of cancer
ex. ABC Hairspray is safe for the ozone
National Advertising Division
National Advertising Division (NAD)- Its mission is to review national advertising for truthfulness and accuracy and foster public confidence in the credibility of advertising.