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Mainstream Pop and
Transcript
The Radio!
- Started a national entertainment culture
- Developed by Guglielmo Marconi in 1895
Regional America
- Benefit 2-fold: reach troups; reach ships at sea
- First significant use: Titanic 1912; telegraph system sent info to New York. David Sarnoff intercepted, later developed NBC radio networks
- Pre-radio America was more regional.
- There was no way to know what was going on elsewhere in the country except by telegraph.
- Regional culture; musical styles associated with certain cities.
- Radio stations around major cities 1920; broadcasted using telephone wires
- Connected to super stations, broadcast to whole regions/coast to coast
The Guiding Light
- Radio soap opera on NBC
- Picked up by television in 1950s- holds Guinness record for longest running soap opera
Name two famous singers who didn't/don't write their own music.
How did people access music before the radio?
How did they find out what was popular?
Amos 'n' Andy
- Radio comedy set in Harlem
- Became popular in 1920s, picked up by television in 1950s
- Written/voiced by 2 white actors, played different characters; vocal versatility and microphone techniques
- Has been compared to Beverly Hillbillies in terms of its commentary on African American culture
National Audience
- Movies like The Wizard of Oz helped provide a national audience
- Some publishers feared that people would grow tired of music in a film
- Wanted "evergreen" songs
Television
- Sarnoff: If people wanted to listen to music through the air, how much would they want to see pictures through the air?
- After WWII, took RCA money to develop television; eventually, TV left radio behind
Mainstream Pop and
the Radio
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