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THE NATURE OF THE GLOBAL BUSINESS ENVIRONMENT - CHAPTER 4
1
Feedback from last week's one-minute test:
A Core competence is something that you are able to do that is very difficult for your competitors to emulate.
Let's start with the textbook...
Proverbs 18:21New King James Version (NKJV)
21 Death and life are in the power of the tongue,
And those who love it will eat its fruit.
Preparation for Tuesday's P2 class:
Feedback from last week's one-minute tests:
- Read through Chapter 4 in the P2 textbook
- Focus on p114 - p115to recap logarithms
- Work through the logarithm document handed out and do all 10 questions attached to that.
Positioning view: Competitive advantage stems from the firm's position in relation to its competitors, customers and stakeholders.
Resourced-based view: competitive advantage stems from some unique asset or competence possessed by the firm.
Preparation feedback:
What are the strenghts and weaknesses of Coca-Cola that you identified through evaluating the environment of Coca-Cola and which acronym did you use?