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Conclusions
In conclusion Adidas is a company that strives to be a global leader in the sports industry and build a sporting passion and a fun way of life. It is a company focused on the consumer. This means that it improves the quality, and image of its products, of its organizational structures so that it continuously exceeds the expectations of the consumer to achieve a higher value.
ADIDAS
ENGLISH PROJECT :
COMPANIES
Impossible is nothing
Joan Santisteban
Giovanni Carhuapoma
31/01/2019
CFGM
English - Dolors
History
With the arrival of World War II, the brothers were recruited. Adi unlike Rodolf was in total opposition. Adi was able to leave the army on the condition that his factory had to take over the production of boots for the army and other equipment.
Adolf was responsible for creating the designs; while his brother was an expert in marketing and advertising products. Thanks to his ingenuity and the help of the coach, the partners was able to exhibit their products in the Olympic Village of the 1936 Berlin Olympic Games.
History
Adi changed the name of the business, called Adidas. And Rudolf would create the Puma brand. From that moment, the rivalry between the brothers as well as being personal became business. So from there was born an endless struggle between these famous brands of sportswear and business footwear.
It all started with the passion for sport shared by the brothers, Rudolf and Adolf Dassler. Sport was an element they had in common, it was also a factor as other factors in their lives, which allowed to elucidate the rivalries between two.
Evolution
Introduction
Adidas begins to impact the world of football, in the year of 1954 the first booties are launched giving them the effective taches used in the Olympic Games in Berlin.
Adidas is a German multinational company founded in 1949 dedicated to the manufacture of footwear, sportswear and other products related to sport and fashion.