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Finding Nemo:

Finding your mission and

values

What are we doing?

Why are we doing it?

Mission Statement:

A summary of the aims and values of a company, organization, or individual.

What are values?

The core of what you are and what you cherish.

Defines how you want to behave

  • Internally
  • Externally

Are values enough?

Vision!

Where are we going?

Your inspiration, and your framework for planning and decision making.

Setting specific goals

Risks of being too specific:

  • Not open to suggestions, edits, etc.
  • "Now What?" effect once goals are achieved

The power of ambiguity:

Keeping your vision detailed but open-ended allows more to identify with it and makes it easier to share.

VALUES => VISION =>MISSION

Mission unveils purpose, reinforced by values

Mission + Values leverage a compelling vision

The importance of values underlying vision & action

When purpose, values, vision are all interlaced...

... Values empower the mission, while the mission conveys a vision, which inspires action.

What difference does it really make?

A skilled leader's asset

  • Know yourself
  • Know which values to apply
  • Take a position
  • Set your direction

Enables the integration of:

  • roles
  • values
  • goals

In order to be an agent of inspiration, change, integrity

  • guide behaviour
  • consistent framework for decision-making

So how can you tell a good statement from a bad one?

“Google’s mission is to organize the world’s information and make it universally accessible and useful.” - Google

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

- Coca Cola

Now go out there and be Awesome!

Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.

Why are we here?

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