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7-eleven slogan
20
1st 9 weeks project
History of under armor
7-eleven slogan
KFC's slogan
original form- ''Thank heaven for 7 eleven.''
conditional- If you thank heaven, then it's for 7 eleven.
Inverse-If you don't thank heaven, then it's not for 7 eleven.
converse-If it's 7 eleven, then you thank heaven.
contrapositive-If it's not 7 eleven, then you can't thank heaven.
original- It's finger licking good.
conditional- If it's finger licking, then it's good.
Inverse- If it isn't finger licking,then it isn't good.
converse- If it's good, then it's finger licking.
contrapositive- If it isn't good, then it isn't finger licking.
The company of under armor was founded in 1996 in Baltimore, Maryland by Kevin Plank. The company was known for selling sportswear and casual apparel. Then in 2006 the company began to offer footwear. The revenue is 1.83 billion and the number of employees in 2011 was 5,400 and it is still increasing. The founder Kevin Plank was a special teams captain of the University of Maryland football team. Plank started the company in his grandmother's basement. Plank started making the products after a football game where he noticed the full back got tired of having to change out of the sweat- soaked shirts worn under his jersey. Then Plank noticed that the fullbacks compression shorts were dry. When Plank made that discovery he started making under shirts and t-shirts with synthetic fabric. Then after graduation Plank developed his first prototype which he gave to his teammates and friends in the NFL. Plank then soon perfected his design with microfibers to wick moisture to keep players cool, dry, and light. Nike, Adidas, and Reebok wold ll follow Planks idea.
People started to notice the brand when the Oakland Raiders QB Jeff George was wearing an under armor mock turtleneck. soon major college football teams took notice and the company launched. Planks then wanted a slogan and it was based on a TV commercial which had ''protect this house'' in it. The slogan has remainedthe same ever sence.
Riddell's slogan
original- Protect, perform
conditional-If you protect, then you perform.
Inverse- If you don't protect, then you don't perform.
converse-If you perform, then you protect.
contrapositive- If you don't perform, then you don't protect.
under armor's slogan
original form- protect this house.
conditional- If you protect, then its this house.
Inverse-if you don't protect, then it's not this house.
converse-if it's this house, then you protect it.
contrapositive-If it's not this house, then you don't protect it.