"In a free enterprise, the community is not just another stake holder in business, but is in fact the very purpose of its existence."
- Jamshedji Tata.
CSR - Corporate Social Responsibility
&
TATA Group of Companies
The Big Plus For TATA
Awards And Recognition
TATA - The Ethics System
- TATA Steel bagged CNBC Asia’s prestigious Corporate Social Responsibility Award for the company’s outstanding CSR model.
- The best part of CSR at TATA is that it is a legacy started by Mr Jamshedji Tata. It is his vision that drives the business ethics of one of India’s biggest conglomerates.
- The TATA group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities.
- Why their ethics played a role in building their brand?
- The Golden Peacock Award (2004) was bagged by TATA Motors for its excellent contribution towards social and sustainable development.
- The belief in giving people a livelihood, instead of money.
- TISCO was awarded The Energy Research Institute (TERI) award for its work under CSR (2002-03).
- Jago Re India! - A classic example of TATA's strategy.
The Future of CSR at TATA
- Going Global - The first step at Indonesia.
- Corporate icon, Mr Ratan Tata's successor is Cyrus Mistry.
- Work to do and ideas to implement - Mistry's tasks ahead.
The TATA Empire
- The vision of Mr Jamshedji Tata.
- One of the biggest conglomerates of India.
- Nation's largest private employer - More than 80 companies, and 200,000 employees.
- 8-14% of net profit used for various social causes.
Institutionalizing CSR at TATA
- 5-7% profit tax on CSR.
- Supports 7 Social Welfare Organisation (SHCs)
- Health Care Projects
- Economic Empowerment
- Assistance to Government.
- SRISHTI Welfare Centre, Munnar
- 4 Projects under SRISHTI :
The DARE
Athulya
Aranya
The DARE Strawberry initiative
- 'Avoid, Reduce, Reuse'
- Rural Development Programme in Okhamandal and Babrala
- First Impact Camp - Mithapur (1982)
- World's first hospital on wheels - The LifeLine Express
- Pollution control
- Restoring ecological balance
- Employment generation
- Economic Capital
- Human Capital
- Natural Capital
Other leaders in TATA's CSR
TCS - TATA Consultancy Services
- TQMS
- TCCI
- TATA Archery Academy
- Partnering Saakshar Bharath
- Runs an Adult Literacy Programme
- Disaster management
- Relief measures
- Rehalbilitation progrmammes
The Case
- It describes the initiatives of TATA Group's CSR.
- Best Practices - Roles of the various TATA ventures under CSR.
- The Big Plus for TATA - A Success story of CSR.
CSR - What and why?
- Corporate Social Responsibility
- Self Regulated initiative by the corporate sector.
- Giving back to the society you take from.
- Enhances the reputation of the company and strengthens its brand.
-Sindhuja Guda,
Ruchika Kapoor.
Group - S2.