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"In a free enterprise, the community is not just another stake holder in business, but is in fact the very purpose of its existence."

- Jamshedji Tata.

CSR - Corporate Social Responsibility

&

TATA Group of Companies

The Big Plus For TATA

Awards And Recognition

TATA - The Ethics System

  • TATA Steel bagged CNBC Asia’s prestigious Corporate Social Responsibility Award for the company’s outstanding CSR model.
  • The best part of CSR at TATA is that it is a legacy started by Mr Jamshedji Tata. It is his vision that drives the business ethics of one of India’s biggest conglomerates.
  • The TATA group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities.
  • Why TATA made it big?
  • Why their ethics played a role in building their brand?
  • The Golden Peacock Award (2004) was bagged by TATA Motors for its excellent contribution towards social and sustainable development.
  • The belief in giving people a livelihood, instead of money.
  • TISCO was awarded The Energy Research Institute (TERI) award for its work under CSR (2002-03).
  • Jago Re India! - A classic example of TATA's strategy.

The Future of CSR at TATA

  • Going Global - The first step at Indonesia.
  • Corporate icon, Mr Ratan Tata's successor is Cyrus Mistry.
  • Work to do and ideas to implement - Mistry's tasks ahead.

A Case Study

The TATA Empire

  • The vision of Mr Jamshedji Tata.
  • One of the biggest conglomerates of India.
  • Nation's largest private employer - More than 80 companies, and 200,000 employees.
  • 8-14% of net profit used for various social causes.

Institutionalizing CSR at TATA

TATA Chemicals Ltd.

TATA Motors

TATA Tea

TATA Steel

  • 5-7% profit tax on CSR.
  • Supports 7 Social Welfare Organisation (SHCs)
  • Health Care Projects
  • Economic Empowerment
  • Assistance to Government.
  • SRISHTI Welfare Centre, Munnar
  • 4 Projects under SRISHTI :

The DARE

Athulya

Aranya

The DARE Strawberry initiative

  • 'Avoid, Reduce, Reuse'
  • Rural Development Programme in Okhamandal and Babrala
  • First Impact Camp - Mithapur (1982)
  • World's first hospital on wheels - The LifeLine Express
  • Pollution control
  • Restoring ecological balance
  • Employment generation
  • Economic Capital
  • Human Capital
  • Natural Capital

Other leaders in TATA's CSR

TCS - TATA Consultancy Services

TATA Relief Committee

  • TISCO
  • TELCO
  • TITAN
  • TQMS
  • TCCI
  • TATA Archery Academy
  • Partnering Saakshar Bharath
  • Runs an Adult Literacy Programme
  • Disaster management
  • Relief measures
  • Rehalbilitation progrmammes

The Case

  • It describes the initiatives of TATA Group's CSR.
  • Best Practices - Roles of the various TATA ventures under CSR.
  • The Big Plus for TATA - A Success story of CSR.
  • The future of CSR.

CSR - What and why?

  • Corporate Social Responsibility

  • Self Regulated initiative by the corporate sector.
  • Giving back to the society you take from.
  • Enhances the reputation of the company and strengthens its brand.

-Sindhuja Guda,

Ruchika Kapoor.

Group - S2.

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