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• Discover what climate change misconceptions the audience may have in its mental models.
• Tailor messages to people’s natural promotion and prevention orientations.
• Keep in mind both form and content when framing a climate change message.
• Consider the audience’s membership in specific subcultures. Is there a majority represented in the audience?
• Frame climate change with local examples in addition to national examples.
• Inform audience of potential current and future losses related to inaction on climate change instead of focusing on current and future gains.
• Frame climate change as more than just an environmental problem with impacts on health, the economy, and national security.
• Awareness raised in 1 Billion+ people
• Changed public perception: 33% of people surveyed before the film’s release believed global warming is real versus 85% after the film’s release (that figure has since declined).
• Over 106,000 tons of carbon offset the year after the film's release
• Over 15 climate change bills have been introduced in Congress
• Five countries and province of BC incorporated An Inconvenient Truth into secondary schools' curricula.
• President Obama created the new position of Assistant to the President for Climate and Energy.
• The U.S. House of Representatives established a Select Committee on Energy Independence and Global Warming.
*stats from www.takepart.com/an-inconvenient-truth/film
• To halt global warming's by exposing the
myths and misconceptions that surround it.
• To frame global warming not as a political
issue but rather, the biggest moral challenge
facing our civilization today.
• Al Gore identifies common obstacles to
understanding global warming (much like
this course)
Print/electronic media played a large hand in facilitating discussion and contributing to the hype of this movement.
1. Many people know basics of how to help mitigate global climate change, but are not acting on that knowledge.
2. Americans do not feel a personal connection to climate change.
3. It's hard to see the dangers of gradual change. It takes a sudden jolt before we become aware of a danger.
4. People are not critically engaging. They seek out/absorb information that matches their mental model, confirming what they already believe about an issue.
5. The misconception that there is a disagreement about the science of global warming.
Bombards media channels with messages about global warming, so that the term became household terminology
Liz & Bianca & Ali