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Dunken

WhirlPool Challenge 2013: The beginning of the end of plastic water bottles!
by

Brandi Mesaros

on 29 May 2014

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Transcript of Dunken

Takes care of the
family >

Concerned about family >

Does the shopping >
Her Active Family
Customer Need:
Our Product
is:
The

:
The Service:
Whats so great about it?
The Competition
Where do we go next?
The Customer?
Supermom!

Manufacturer:
Store:
Home:
Makes Dunken water bottles

Sells 24 pack of Dunken water bottles for membership

Dunken bottles are used and then returned to the store
Eco-friendly
Pay monthly
Clean Water
Convenient
Shatter proof glass or BPA free Plastic
Screw on cap
Valve opens when cap is inserted
Plastic
Convenient
Reusable
inconvenient
$15-20
$20 + per month
Reward Points for membership
Individual sales
Affordable
Convenient
Safe, tasty drinking water
Brought to you by group 5: Andreana Leiw, Brandi Mesaros, Frankie Spring, Molly Schrager, and Nate Fuerst. We would like to give a special thanks to Duncan Heidkamp for bestowing upon us this wonderful idea.
The Membership
$15-20/month

membership card

Unlimited Dunken bottle
Selling the idea
It's not a water bottle, it's

Cleans & Refills water bottles
Returns water bottles to manufacturer
Disposal
Disposal Bin
Drop off empty
Dunken in machine
Use of bar codes

Why does want it?
simplify life
life style changes
expand the business
Full transcript