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2. Formal Essay:

You will compose an argumentative essay of 1200-1400 words that

(a) educates an audience of non-engaged stakeholders about the issue or topic;

(b) engages the audience by convincing them that they should care about this issue or topic; and

(c) empowers the audience to take action in some way.

By the conclusion of the essay, the audience should feel both engaged with the topic and empowered to act. The written part of the assignment will be evaluated using the Project 3: Composing Multimodal Arguments Rubric.

3. Presentation:

In a public space, students will present their multimodal remediation (or a portion of it) for an audience of their peers. Individual instructors will dictate the specific requirements of these presentations.

The presentation portion will be evaluated during the final week of class—either in class or at Rhetoric in Action Day (RIAD).

Project 3 brings all you have done full circle. You will use the understanding of the rhetorical situation that you've developed throughout the semester to craft an effective argument that persuades the audience to take the action you recommend. Based on the understanding of multiple stakeholder perspectives developed in Project 1, you will use evidence to educate the audience as a means of securing their engagement with your issue. Finally, you will use the understanding of visual rhetoric that you developed in Project 2 to create a multimodal argument that advocates your call to action.

Project

description:

1. Multimodal Argument:

You will produce a multimodal argument (a video). This multimodal argument

(a) educates an audience of non-engaged stakeholders about the issue or topic;

(b) engages the audience by convincing them that they should care about this issue or topic; and

(c) empowers the audience to take action in some way.

By the conclusion of the video, the audience should feel both engaged with the topic and empowered to act. The multimodal part of the assignment will be evaluated using a video rubric developed in class based on the Video Rubric Sample.

You will draw on research about your issue or topic and use your knowledge of rhetorical appeals to educate, engage and empower audiences using written, visual, and verbal strategies. You will stake your claim and make your call to action in two media: a) a video and b) a formal essay. You will present your work in a public space, either in class or at Rhetoric in Action Day (RIAD).

Project

assignment:

Project 3 is comprised of three parts.

Note that while the goals of the multimodal and written arguments are the same, each argument achieves its goals by employing the different strengths of that media.

To sum it all up:

Role of

Research:

Now that you have researched your topic, as well as some of the stakeholders who are actively and publicly invested in that topic, you have become an engaged stakeholder yourself.

In Project 3, you will persuade non-engaged stakeholders to care about the issue and engage with it by making a call to action.

You will draw on the research conducted in the past two projects. Project 3 requires a minimum of five credible sources. You may use research referenced in Projects 1 and 2; however, you must include at least three new sources that you have not previously used.

As you think about research for this assignment, remember what you have learned about the role of research: yes, it gives you credibility with your audience, but it primarily serves to invite the audience into the conversation about your topic. As you are researching, think about the kinds of questions your audience might have, and think about the types of evidence you might provide that would help them understand the issue and your position. Ultimately, you will call the audience to action, but they must trust that you have fairly represented the issue, and they must have the necessary context to understand why and how the issue is important. Make good use of your evidence as you give your audience these perspectives.

1. You will write an essay that informs non-engaged stakeholders about your issue/topic and convinces them to take action in some way (a call to action). This essay requires five sources, two that you've used previously and three that are brand new.

2. Drawing on what you learned in Project 2, you will compose a video that acts as a visual representation of your essay.

3. You'll show (part of) your video to the class in a presentation that also functions as an extension of what's in the essay.

Project 3:

Terms to

know:

Composing

Multimodal

Arguments

- Multimodality: Using different means of communication (e.g. language, images, hypertext, etc.) to construct cohesive arguments in various media (i.e., advertisements, posters, news report, websites, films)

-Non-engaged stakeholder: A person (or group of people) who is uninvolved in or unconcerned with the discussion about an issue and who is not interested or invested in taking action on that issue

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