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ZSL Marketing Strategy
3
Transcript
ZSL Marketing Strategy
$1.25
Friday, November 13, 2015
Vol XCIII, No. 311
Online Presence
Things to do now
ZincNet - The Heroes
Fearless fighters of the future
- Use online press to our advantage – gamification
- Contact Techcrunch, CNET, Mashable and other online technology industry news sites blogs
- Look into online targeted marketing campaigns such as LinkedIn, Twitter and Facebook for business
- Webinars
- SEO – clarify keywords/phrases/buzzwords
- Affiliate marketing opportunities
ZincNet - The Brand
...and in future:
Forums
Live tweeting
What have we done so far?
Sales Strategy
Offline Marketing Activity
TAKE A GUESS!!
It's destined to work (Good luck Steve)
Things to make use of..
- NOTHING
- ZERO
- NADA
- NIL
- 0
- daar is niks
Traditional Press/PR (magazines, etc)
Events:
- Speaking opportunities
- Invitations
- MS Specific Opportunities
- Trade expos
1. Evidence of success
- Research/analytics & Sales proposition/case study
2. Industry databases
3. E-shots
4. Networking and Sales meetings/opportunities
5. Client testimonials/feedback
6. Evaluation of success
7. Advertising our success (adding to the profile)
A few lessons in marketing
(Steve pay attention)
Problems:
Establish consistency of message
- clarity of market opportunity
Unique brand identity (website)
Recognizable logo and strapline
Solutions:
Establish consistency of message
- clarity of market opportunity
Unique brand identity (website)
Recognizable logo and strapline
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