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SWAT CODES
AUDIO CODES
TECHNICAL CODES
SYMBOLIC CODES
WRITTEN CODES
A symbolic code is an object that has an additional meaning to it's physical form.
All visual texts use symbols to encode meaning. Symbols are what we see in the image such as:
colours, objects, body language, clothing & setting
Every visual text will include audio, whether it be dialogue, music, sound effects, laugh tracks or applause.
Dialogue assist in character and development, while music help to set the mood of a scene. Sound effects are used to make the film seem real or to add to the emotion of a scene (for example: a creaking door in a horror movie adds to the suspense.
Some visual texts include the use of words to encode meaning. For Example:
Headlines
Headlines catch the audience's attention. It might also promote a brand name.
Captions
Captions provide additional information to the audience. The language used may be persuasive.
Persuasive and Emotive Language
This helps people to remember a product. Might also encourage the audience to take an action. Emotive language will play on people's feelings and trigger an emotional reaction.
Techniques used in the construction of the image. For example: camera shots, camera angles, camera movement, lighting, special effects.
Technical codes are used because of deliberate choices by the film producers to construct scenes in a particular way. For example, in order to convey the person in position of power in a scene, he will film with different angles on characters to show who is in control and who is weaker or submissive. This assists in the characterisation and plot of the film.