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  • A Caring Diverse Student body and an Inclusive Community

Vision statement

  • Academic Excellence
  • Talented Teachers and Leadership
  • Modern Infrastructure
  • Sound Financial

Mission Statement

How to improve?

  • Include symbols
  • Make shorter
  • Translate to spanish

What makes a good mission statement?

ASF Evaluation

Why?

Substance over vagueness

Clear and Focused

Your mission statement should speak to the “umbrella” that covers it all. Someway or another directly adress what you do.

A mission statement should be a down to earth description of the value that your company provides. Answer the simple question – what does your company strive to do?

Emotional

Appeal

Aim to be energizing, inspirational, and memorable. Rather than taking a bland, objective, and scientific approach, strive to build an emotional connection with your prospects.

Longevity

A Brand Persona

Showcase your company’s personality and to stand apart from your competitors. What makes your company unique?

Mission statements should be enduring and build to last through your company’s changes in direction. The continuity is important for resonating with your audiences and maintaining a consistent brand image

1. Substance over vagueness

2. Clear and focused

3. Emotional appeal

4. A Brand Persona

5. Longevity

How to improve vision statement?

  • Make it concise
  • Use symbols or images
  • Create posters
  • Translate to spanish
  • Enhance website

ASF Evaluation

Communication

  • Students, teachers, parents and faculty "knew the vision statement"
  • Key words, not explanation
  • Infer and deduce
  • Benefited-> students

Mission Statement

Mission and Vision Statement Evaluation

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