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Cultivation Theory

By Rika Wong and Grace Schrater

History

Heavy Viewers vs. Light Viewers

Mean World Syndrome

Two Orders of Cultivation

Evolution

Foundational Scholars

Source: The “Mainstreaming” of America: Violence Profile No. 11, George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, DOI, 1980

Source: Hawkins and Pingree (1983)

George Gerbner

Larry Gross

Example of Evolution

http://wowthisblogisamazing.blogspot.com/

Cultivation Theory applied to Disney and kid animation

How Disney movies are shaping our youth

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