personal
Real web life example
Data mining
Improve customer satisfaction, provide information, and ................
What does Amazon.com do with the massive customer data it collects?
Targeted advertising
Experiment
Simulation
mail
panel
Structured
Semi-structured
individual depth interview
group discussion
unstructured
drop and collect
telephone
Survey
non-obtrusive
Targeted mailing
MBA Solvay - Marketing - 2010
Prof. C. Blümelhuber
Abdelkrim BOUJRAF
observation
obtrusive
Data model
usually observed and recorded or collected directly from respondents
Primary
governement statistics
trade associations
own records
Four members of an online advertising market: advertiser, channel provider, publisher and visitor
normally compiled inside or outside the organisation for some purpose other than the current investigation, include general reports supplied to an enterprise by various data services
Secondary
other published sources
Syndicated research reports
yearbook
Search engines use (at least) browser and operating systems'
information to show you targeted advertising
Co-creation of web applications through beta applications
Metadata stored on each web page provides insight on the
your interest - e.g.http://www.loreal.com
The practice of examining large databases in order to generate new information.
Simple signup page requests many
personal information
Incentives to provide accurate information (badges)
Localisation based system (I am at the restaurant)
Semacode puts on garbage collector provides
historical content to tourists based on localisation
Discount on products based on your location