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1997

1997-2005

Over 600 stores in 14 ZARA markets over the world

AGGRESSIVE EXPANSION

1998

BELGIUM

SWEDEN

1997

SPAIN

GREECE

1993

oman

PEST ANALYSIS

SOCIAL FACTOR

POLITICAL FACTOR

  • population structures
  • unemployment
  • population spending partner

Zara owns factories, transport system and outlets

Control governmental interferences in the private sector

ECONOMICAL FACTOR

  • economical growth
  • inflation rates
  • exchange rates
  • costs of exporting

TECHNOLOGICAL FACTOR

  • market share
  • marketing strategies
  • social media: Facebook, Twitter, Instagram...

LEGAL FACTOR

ENVIRONMENTAL FACTOR

environmental friendly materials

Coverage ALL the legal obligations

THANK YOU FOR LISTENING !

gb

turkey

japan

LEBANON

israel

KUWAIT

UNITED ARAB EMIRATES

venezuela

ARGENTINA

1992

MEXICO

1989

NEW YORK

PORTO

1988

1990

PARIS

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